The Entrepreneur's Guide to Second Life: Making Money in the Metaverse [Paperback]

Daniel Terdiman (Author)

Book Description

ISBN-10: 0470179147 | ISBN-13: 978-0470179147 | Publication Date: October 29, 2007

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.

Editorial Reviews

From the Back Cover

Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

• Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses

• Real estate and construction: Learn the secrets for success in these popular in-world business

• Fashion, gadgets, and toys: Discover how to cash in on your creativity

• Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse

• Marketing and advertising: Find proven ways to get the word out on your business

• Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid

• Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

About the Author

Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

Product Details

• Paperback: 320 pages
• Publisher: Sybex (October 29, 2007)
• Language: English
• ISBN-10: 0470179147
• ISBN-13: 978-0470179147
• Product Dimensions: 7.4 x 0.7 x 9.2 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #504,584 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 13 people found the following review helpful:

5.0 out of 5 stars Great Guide, November 20, 2007

By 

Kimberly Bach - See all my reviews
(REAL NAME)   

This review is from: The Entrepreneur's Guide to Second Life: Making Money in the Metaverse (Paperback)

Entrepreneur's Guide to Second Life: Making Money in the Metaverse

I figured this would be a useful book because when I was interviewed for it the questions were in-depth, thoughtful, and non-fluffy. And it turns out that the book is even better than I expected. This is a GREAT book for anyone who wants to start an in-world Second Life business, or for someone who wants to improve their existing business. I would have turned a profit quicker if I'd had it when I was a newbie!

3 of 3 people found the following review helpful:

4.0 out of 5 stars Accurate but......, November 29, 2008

By 

Owen O'Connor (Lufkin, Texas) - See all my reviews
(REAL NAME)   

This review is from: The Entrepreneur's Guide to Second Life: Making Money in the Metaverse (Paperback)

The Entrepreneur's Guide to Second Life: Making Money in the Metaverse
This book covers the entire range of financial systems and possibilities in Second Life. The information offered here is accurate but, I found it to be rather generalized. As is always the case the data can be gotten from other sources but, the organization that this author imposes on it makes it accessible to the neophyte. My only complaint was the huge mass of subjects prevents any detailed discussion of MY specific interests. Great for that initial think-tanking process and full of really great advice.

9 of 12 people found the following review helpful:

5.0 out of 5 stars Practical and Fun Look at The Possibilities, December 3, 2007

By 

Holly Kreuter (Berkeley, CA) - See all my reviews
(REAL NAME)   

This review is from: The Entrepreneur's Guide to Second Life: Making Money in the Metaverse (Paperback)

This book is a great way to learn about the many financial opportunities that await you in Second Life. The layout is clean and colorful, the examples shown are interesting and inspiring, and it is a good examination of Second Life overall. The lessons ignite the imagination...where would I like to concentrate my efforts as an entrepreneur? What does it really take to make a business successful? How have others done it, and what can I learn from their experiences? Terdiman did his homework on this project and the guide provides a realistic look at what it would take to create your dream career.