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Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture Paperback – February 21, 2006


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Product Details

  • Paperback: 232 pages
  • Publisher: Learning Ventures Press (February 21, 2006)
  • Language: English
  • ISBN-10: 0976279045
  • ISBN-13: 978-0976279044
  • Product Dimensions: 8.5 x 5.5 x 0.6 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,344,666 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture is written for entrepreneurs and anyone who dreams of becoming an entrepreneur - and who wants real-life advice and practical information. This book will take you on a whirlwind tour of the start-up process and help you to build a solid foundation for your new venture, whether it is a small business, or a venture capital funded enterprise. Irrespective of the size or type of business, the underlying principles are the same.

As an entrepreneur for most of my life, it's impossible to imagine a career more challenging or gratifying. Being an entrepreneur is one of life’s great adventures. It allows you to take control of your destiny, continuously learn and grow, and experience the sense of accomplishment that comes with transforming an idea into something of value. Whether you seek to build a large corporation, or create a modest business that will enable you to live the life you choose, this book will guide you through the key steps in the start-up process, helping you to make smart decisions and avoid costly mistakes.

Becoming an entrepreneur is achievable for everyone, but there are rules to the game - principles that are time-tested and likely to lead you to success. This book focuses on the information that you need to know to get started. Chapters 1-3 introduce three critical concepts that relate to every new venture: people, products, and making progress. Chapters 4-5 discuss the entrepreneurial team. In chapters 6-7, a review of the business plan is followed by a discussion of cash flow, a concept that is appreciated by every successful entrepreneur. Finally, chapters 8-10 delve into the practicalities of starting a new company, securing investment, and managing a team of people.

I should note two things about this book. First, it is about concepts, and is not a technical manual. There are many great resources that teach accounting, finance, marketing, management, and more. The real spotlight is on the Big Picture. Second, it focuses on getting your new business off the ground. While the ideas presented are valid and remain important throughout the life of a business, new challenges arise as a business becomes successful, grows, and eventually matures. The later stages rely on a solid foundation and success in the early stages; however a discussion about the development and management of a mature business is beyond the scope of this book.

Starting a company is, without question, both a personal and professional quest. This book is intended to help you to succeed by providing you with advice that is practical and proven, learned the hard way through almost three decades of real-life experience, and backed by the lessons of one of the best business schools in the country. Another reason why this book (and others) will contribute to your success is because sooner is always better than later. You want this information now, before you take action, and an investment of time and dollars in knowledge is small in comparison to the benefits you will receive by making smarter decisions and avoiding the common mistakes. I hope that the following pages inform and inspire you, and help you to realize your entrepreneurial dreams.

-Steven K. Gold --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

"This book is Step One in the entrepreneurial process."
Nancy Tunick, President
Grassroots Promotion

"Smart entrepreneurs invest in knowledge; Gold provides it."
George Stevens, CEO
Biomimetics Corporation

"Information-packed, easy to read, extremely valuable."
Andy Roth, Chairman
Roth Talent Associates --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

4.6 out of 5 stars
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The book is well written and easy to follow and interesting to read.
Elijah Chingosho
Definetly recommend as a read through, but be sure to keep it around to reference later; it's very handy that way!
richard lewis
Practical Advice for Starting a New Business Venture is an excellent book for entrepreneurs of all sorts.
Daniel Gold

Most Helpful Customer Reviews

34 of 35 people found the following review helpful By comedyhacker on November 9, 2006
Format: Paperback
I am relatively new to the world of entrepreneurship having started my own small business about a year ago. I was thrilled to come across this book and consider it my entrepreneurship bible. It is a concise, thoughtful and practical guide for anyone starting a new business venture. He covers everything from building your team, to choosing a lawyer, to making your pitch to investors. I do not have a strong financial background, so the chapters that were most helpful to me were the chapters covering Cash Flow and Investment. Gold focuses on the big picture when writing about these topics, which is exactly what I found most helpful. I'm new enough to the game that I didn't want to get bogged down in the details. The Entrepreneur's Notebook has helped me avoid common mistakes and use Gold's years of experience to arm myself as I continue to grow my new business.
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21 of 22 people found the following review helpful By Robert Plotkin on October 30, 2007
Format: Paperback
Gold goes far beyond the typical "here's the difference between a C Corporation and an LLC" to explain not only the nuts-and-bolts of finding business partners, forming a company, marketing your products/services, and writing a business plan, but also--and perhaps even more importantly--how to *think about* being an entrepreneur and how to make the critical decisions that can make or break any new venture in its early stages. And he does this not only from the point of view of someone who has studied and taught business (although he does fit the bill on both of these fronts), but as someone who has successfully started and run several businesses.

For example, he not only points out the need to put together a team, but explains how to recognize your own strengths and weaknesses and how to identify complementary team members who are most likely to work together as a cohesive unit. He not only explains the importance of finding the right corporate lawyer for your company, he also provides concrete--and nonintuitive--advice for how to avoid picking the *wrong* one. He doesn't merely repeat the mantras of "find your niche" and "focus on your core competency," he explains how to translate your "big idea" into a finely-honed business plan based on analysis of both your company's strengths and weaknesses and the market in which it will operate.

I highly recommend this book to anyone thinking about starting a business who wants to avoid common pitfalls and start off on the right foot with the "entrepreneur's mindset" and plenty of concrete strategies for success.
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24 of 26 people found the following review helpful By Elijah Chingosho on April 27, 2007
Format: Paperback
This is a delightful little book that contains a wealth of useful and helpful information and ideas on starting a small business and ensuring that it is viable and succesful. The book is well written and easy to follow and interesting to read.

This is a must read for entrepreneurs, particularly budding ones as the information the book provides is very practical and can help you avoid making costly errors. The book covers a wide range of topics including the start-up process, marketing the business on a small budget, cash-flow forecasting, among other things.

The book is an excellent companion for the entrepreneur that is well worth having.
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7 of 7 people found the following review helpful By D. Wurtz on March 3, 2007
Format: Paperback
This book does a terrific job of presenting some of the most important issues entrepreneurs face when embarking on new ventures, touching on topics such as the business plan, funding, team building, and cash flows. Using simple, yet stunningly accurate models of the entrepreneurial process, Steven Gold distills complex subjects into simple, practical, take-away messages. The classification of entrepreneurial personalities (professionals, pragmatists, and inventors) is something I think we can all relate to. I find the metaphor which compares building a new company to making "stone soup" equally compelling. There are countless books out there for budding entrepreneurs, but this one is no fluff. It gets right down to the nuts and bolts so you can concentrate on your business.
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6 of 6 people found the following review helpful By S. J. Schiffman on October 5, 2006
Format: Paperback
This book tells a budding entrepreneur what to do and how to do it. Advocating for simplicity and clarity in thinking and business planning, the author practices what he preaches in his compact writing style. Stories and personal experiences drive home key points and make them memorable. I teach at the college level, and put this book on the reading list for my undergraduate entrepreneurship class.
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8 of 9 people found the following review helpful By Osamah Alabdullah on November 19, 2007
Format: Paperback
The Entrepreneur's Notebook by Gold offer an enthusing reading for anyone interested in knowing the fundementals of starting a new business venture with the least amount of mistakes. This is why I liked this book:
1. Uses real life examples from the author's own experience to explain entrepreneurship and the mistakes not to make when starting a new business.
2. Uses very simple analogies (I love the chapter on cash flow).
3. Very easy to follow and explains the different entrepreneurial personalities in great detail.

I did not like this book for the following reasons:
1. This book is not universal and most of the chapters apply to entrepreneurship in the US only. Although the first chapters are applicable to any entrepreneur, the ending chapters are rigid and US specific.

Final Verdict: Still a valuable buy but more applicable to US entrepreneurs rather than Entrepreneurship in general.
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