The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing [Mass Market Paperback]

Gilbert Guide (Author)

Book Description

ISBN-10: 0425194094 | ISBN-13: 978-0425194096 | Publication Date: August 3, 2004 | Edition: Berkeley Tr Ppbk Ed August 2004

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Editorial Reviews

About the Author

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and admitted to practice before theUnited States Patent and Trademark Office. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

Product Details

• Reading level: Ages 18 and up
  
• Mass Market Paperback: 336 pages
• Publisher: Berkley Trade; Berkeley Tr Ppbk Ed August 2004 edition (August 3, 2004)
• Language: English
• ISBN-10: 0425194094
• ISBN-13: 978-0425194096
• Product Dimensions: 9 x 5.9 x 0.9 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #186,440 in Books (See Top 100 in Books)

More About the Author

I'm a patent and trademark attorney in Milwaukee, Wisconsin. I've written Independent Inventors' Handbook, The Entrepreneur's Guide to Patents, Copyrights, Trademarks,Tradesecrets and Licensing (Penguin/Putnam Press 2004) and Sarbanes-Oxley for Dummies (Wiley & Sons 2006).

My firm Absolute Technology Law Group, LLC currently represent over 200 private sector clients, as well as federal research institutions and individuals. We have offices in Milwaukee Wisconsin and in Fairfax, Virgina near the United States Patent Office.

If you are a business, corporate counsel or individual with patent questions please check out my website at www.abtechlaw.com for updates to my books and to the changing patent law scene.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars No substitute for an attorney, but VERY useful, September 9, 2004

By 

George F. Corliss "Professor" (Milwaukee, WI USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing (Mass Market Paperback)

As the author makes clear, this book is no substitute for competent legal advice, but you'll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as copyright vs. design patent protections. While she outlines history to help you understand the context, her perspective and knowledge of technologies is decidedly current, with considerations for the protection of business methods and software figuring prominently. Gilbert should absolutely be required reading for anyone who thinks they have a great idea.

8 of 8 people found the following review helpful:

5.0 out of 5 stars This book rocks!, September 2, 2004

By 

Marilyn Shovers - See all my reviews
(REAL NAME)   

This review is from: The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing (Mass Market Paperback)

Trying to help a friend who has an idea for an invention, I picked up this book to try to get the process rolling. This guide really educated me, giving me so much necessary information and the examples of actual cases helped to clarify questions I had. The author has a real handle on the subject and she is very thorough and detailed without being boring.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent Coverage of the Subject Matter, September 23, 2007

By 

Steven K. Gold "Serial Entrepreneur & Author ... (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing (Mass Market Paperback)

This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.

Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture