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The Young Entrepreneur's Guide to Starting and Running a Business (Completely Revised and Updated) Paperback


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Product Details

  • Paperback: 400 pages
  • Publisher: Three Rivers Press; Revised edition (February 22, 2000)
  • Language: English
  • ISBN-10: 0812933060
  • ISBN-13: 978-0812933062
  • Product Dimensions: 9.3 x 7.4 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #136,795 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Steve Mariotti, a former New York City high-school teacher, founded the nonprofit National Foundation for Teaching Entrepreneurship after he discovered that students who launched commercial ventures tended to eventually blossom in numerous areas. In this updated edition of The Young Entrepreneur's Guide to Starting and Running a Business, he lays out the critically relevant basics on everything from recognizing opportunities and researching markets to handling finances and protecting ideas--all organized and written specifically for the younger reader. Brief case studies and inspiring tales of notables who started young, including Russell Simmons of Def Jam, Tom Monaghan of Domino's Pizza, and Steve Perlman of WebTV, offer encouragement. New chapters on technology (explaining, for instance, ways that computers and the Net provide competitive advantages) and philanthropy ("ethical business behavior is not only morally right, it's good for business") bring Mariotti's advice into the 21st century. No single volume can provide all the details necessary to get an idea up and running, but this one contains enough information and stimulation to move practically anyone off the couch and into the beginning stages of entrepreneurship. --Howard Rothman

From Library Journal

Becoming an entrepreneur offers individuals the potential for financial success and independence. Two new guides explore effective strategies for starting and operating a small business. Mariotti, who founded the National Foundation for Teaching Entrepreneurship (NFTE) and provides entrepreneurial training for inner-city youth, has written his book "for any young person who wants to start a business no matter what his or her ethnic background may be." Mariotti discusses the characteristics of the entrepreneur, selecting the business, financing, maintaining financial records, market research, advertising, and writing a business plan. Throughout, he provides numerous case studies of success stories. Moreover, Mariotti's own story of how he began to teach entrepreneurship makes fascinating reading. The lists of resources and sample forms are especially helpful. Although the work is written for young adults, readers in other age groups should benefit from it. Sullivan, the head of a consulting firm for entrepreneurs and small business owners, offers practical advice for starting a small business. He describes selecting a business, partnerships, financing, marketing, insurance, hiring employees, and using new technologies. He presents lists of sources, including information available on the Internet, and writes clearly and concisely, offering new entrepreneurs a starting point to owning and operating a business. Like Mariotti, he offers new perspectives on entrepreneurship. Mariotti's book is highly recommended for secondary school, college, and public libraries. Sullivan's book is most appropriate for public libraries.
Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Steve Mariotti is an American entrepreneur and author. He is the founder of the Network for Teaching Entrepreneurship (NFTE). He founded NFTE in 1987 after his work as a special education teacher in some of the toughest schools in the New York City school system showed him that student interest in learning could be increased through the lens of entrepreneurship. Since its launch, Mariotti has led NFTE to reach more than 350,000 young people through programs in 21 states and 10 countries.

Mariotti, a native of Flint, Michigan, is an alumnus of the University of Michigan, Ann Arbor. He has also studied at Harvard University, Stanford University, and Brooklyn College.

Mariotti's work has been documented on national TV, including ABC Evening News and 20/20. He has co-authored more than 30 books on entrepreneurship that have sold over a million copies.

Customer Reviews

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Most Helpful Customer Reviews

85 of 92 people found the following review helpful By C. Latimer on August 28, 2000
Format: Paperback Verified Purchase
I am a 22 year old entrepreneur and I mistakely thought this qualified me as young. This book does have some relatively good insights on basic business priciples. The problem is that you have to wade through endless stories of other entrepreneurs, which often leave you wondering about their relevance. The stories are often about high school kids who make $30/week selling sunglasses or renting video games. I think this book would be perfect for a young person from the ages of 12 - 18 who wants to get a taste of running their own business and learn the fundamentals of economics. What I was looking for was a book that was aimed for someone serious about making their business their life. I think this book is either a 5 star or a 1 star. If you are absolutely clueless about economics and business and need to be motivated you will find this book very good. If you already have the motivation and possess a natural business acumen then stop reading this review, because this isn't the book for you, either.
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26 of 27 people found the following review helpful By kate_treveloni@hotmail.com on December 4, 1998
Format: Paperback
Steve Mariotti teaches the core concepts of business in a succinct and entertaining way. Each chapter, beginning with an inspirational and cool quote,defines and explains an important business fundamental. His book is interactive, with Q &A and a sample and blank business plan so that you can do the work right in the book!
I highly recommned it to anyone - age 12 to age 90.
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23 of 24 people found the following review helpful By John D. Wheeler on September 3, 2000
Format: Paperback
I still haven't taken the plunge in starting my own business, but I've been doing a lot of reading about doing so. When I picked this up from the library, I expected to take one evening to zip through it. However, it seems to cover the basics of running a business very well. If you have already started your own business, you've probably already dealt with most of the issues presented here. If you're new to the business world (young or old), this book deserves serious consideration.
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16 of 17 people found the following review helpful By Jeffrey L. Seglin on January 10, 2001
Format: Paperback
This is one of the better basic books on starting a business aimed at kids. Clearly written and organized, the book helps any fledgling entrepreneur understand basic business concepts, learn how to read and understand financial statements, create a sound business plan, and manage finances intelligently. There are good resources suggested in each chapter. And there's a sample business plan and workbook included as well. Good starting point.
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6 of 6 people found the following review helpful By fgsfdgshjrbvs.gdfgscalvinfsdfgsdfgherferhrthsdfg on December 26, 2003
Format: Paperback
I beleive this is a great book. It gives excellent motivation in getting started in a business. It helps you to understand how to run your business and get it started. It even gives you examples of current businesses started by young entreprenuers.
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8 of 9 people found the following review helpful By G. Sword on July 13, 2002
Format: Paperback
This book is a great book for young (highschool) people to learn the challenges and opportunities afforded in entrepreneurship. Excellent.
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18 of 24 people found the following review helpful By sonicka on August 19, 2003
Format: Paperback
I regret buying this book. It's not a guide for young people to starting your own business unless you call part time babysitting a business or selling your goods at a flea market as having your own business. The "businesses" the author has in mind are are, for example, selling homemade goods to your friends or anyone else you can get to buy them. If you call having a lemonade stand a business, then this book may pertain to you.
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