Entrepreneurship.Com [Paperback]

Tim Burns (Author)

Book Description

Publication Date: November 2000

CATCH THE NEW SPEED OF BUSINESS!

For every venture that hopes to compete and survive in the wired millennium, nothing can replace a systematic and thorough understanding of the financial and legal fundamentals of running an online business. From identifying online opportunities to constructing a dot.com business plan (an e-Plan), everyone serious about adding dot.com into their business mix needs this comprehensive and methodical volume packed with expert advice. Entrepreneurship.com equips its readers with the practical skills and market insights necessary to answer such questions as:

* What are the fundamentals of Internet economics?
* Where are the opportunities in the marketplace?
* What is a strategic Internet business plan (an e-Plan) and how is one constructed?
* What sources of financing are available and what are backers looking for?
* How can you convert your existing business into an e-business?

Editorial Reviews

From Booklist

"Every day is High Noon on the Internet," cautions the author, who compares this period of great opportunity in Internet-related activities to the Wild West of the mid-nineteenth century, where there were no rules, only losers and winners. Burns, a consultant in business and law for start-up companies, offers advice on the immense possibilities for entrepreneurs and for existing businesses seeking to maximize their potential in the new economy. Key to his advice is ePlan, his flexible framework for developing a business plan in today's economic climate, which will serve as a blueprint for obtaining venture capital funding. Required skills for a successful Internet entrepreneur are these: compelling vision, versatile planning, driving passion, and confident execution. While this is clearly an infomercial for Burns' consulting business, prospective entrepreneurs can find valuable insight and ideas in this book as they embark on the risky but exhilarating path to a successful Internet business. Mary Whaley
Copyright © American Library Association. All rights reserved

Review

"Entrepreneurship.com offers a very accessible and extremely practical MBA degree for Internet entrepreneurs." -- Bill Reichert, President, Garage.com

“...worth its weight in gold.” -- Frank Thorsberg, Managing Editor, infoUSA.com

See all Editorial Reviews

Product Details

• Paperback: 304 pages
• Publisher: Upstart Publishing Company (November 2000)
• Language: English
• ISBN-10: 1574101366
• ISBN-13: 978-1574101362
• Product Dimensions: 8.4 x 5.8 x 0.7 inches
• Shipping Weight: 12.6 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,225,333 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Back to Basics, February 23, 2001

By 

Arnold Kling (Silver Spring, Md USA) - See all my reviews
(REAL NAME)   

This review is from: Entrepreneurship.Com (Paperback)

As I write this, the Nasdaq has fallen below 2200. This would be a horrible time to come out with one of those arrogant, jargon-filled, air-headed books celebrating Internet mania.

Fortunately, Tim Burns instead takes a back-to-basics approach to Internet entrepreneurship. He correctly identifies the genuine characteristics of the New Economy, e.g., "The new organizational wealth no longer centers around physical capital but around intellectual capital." (p. 22) But he advocates traditional business discipline rather than throwing the rulebook out the window.

In theory, a book about starting an Internet business might have to cover economic theory, business strategy, accounting, law, and finance, as well as describe the technical features and business implications of the Internet. In practice, an author has to pick and choose.

Burns puts emphasis on

--analysis of business opportunities (particularly in chapter 2, where he contrasts ten fallacies of Internet entrepreneurship with he calls the "reality-based Internet business model.")

--advice about creating a business plan

--principles of accounting (Burns' background is particularly strong here)

On the other hand, the discussions of Internet marketing tactics tend to be few and far between. Someone seeking advice on designing and promoting a web site or on email marketing would have to look elsewhere.

I think that this book best serves someone who never went to business school and who wants to fill in some knowledge gaps before launching a new enterprise. It's a lot less expensive than going back for your MBA.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Certainly a Must Have, December 11, 2000

By 

"[e-mail]" (San Diego, CA United States) - See all my reviews

This review is from: Entrepreneurship.Com (Paperback)

Finally, someone who really knows what it's like to raise investment capital for these dot coms has written a book that tells it like it is. This book is extremely easy to read and understand. Although I would consider this book a quick read (meaning it was written with the reader in mind), it is chock full of great information. Having spent my past 15 years assisting startup and emerging growth companies with their capital raising efforts as a profession, I've literally read all the books on raising investment capital to keep up-to-date on areas that perhaps I had overlooked. Quite frankly, with very, very few exceptions, the books are boring and offer no real valuable insight. I found Tim's book to be extremely valuable and as a matter of course all of our clients will receive a copy. Although the content of Entrepreneurship.Com is focused on dotcoms I would recommend this book for anyone who is trying to raise investment capital or attract a strategic partner, regardless of the industry. The blueprint that Tim has set forth is solid for any business model or industry and his "E-Plan" approach is excellent for the dotcom business models. Great book and this is one customer who highly recommends it.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Insightful !, December 8, 2000

By 

kathijo "kathijo29" (Westchester County, New York) - See all my reviews

This review is from: Entrepreneurship.Com (Paperback)

What an insightful book on starting a business in the New Economy. I found the book easy to read and full of interesting examples. Most of all, I liked the logical flow of the information presented. If you want to avoid some of the mistakes of the dot com failures, then I would recommend that you buy this book.