Delivers a unique and powerful strategy for achieving success--on your own terms. Empowered with ideas based upon real-life experiences, this book will enlighten both those starting a new enterprise and those taking over an existing business. Test your entrepreneurial skills with an exclusive, comprehensive 15-question personality profile, and discover if you have what it takes to reach the top.
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Editorial Reviews
Review
...book should be the beginning point... a recommended read for anyone thinking about going into business for their self. -- Readers Preference Reviews, March 19, 2003
About the Author
Mel Chasen founded and chaired a NYSE company, Transmedia Network, Inc., a restaurant charge card company that offers cardholders a 25% savings at member restaurants. His success has been well documented in well-known trade sources such as London Financial Times, Business Week, Crain's New York Business Leaders, and American Banker. He has appeared on the "Dow Jones Investor Network", "Bloomberg Forum", "PSN", and "C-NBC."
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5 of 5 people found the following review helpful:
4.0 out of 5 stars
Qualities of the successful entrepreneur,
This review is from: Entrepreneurship (Paperback)
"Entrepreneurship" discusses what an entrepreneur is and what makes a successful one. While all of the advice is sound, this is a common subject for books and there is a lot of competition for market share. All of them cover common problems of the entrepreneur, mistakes to avoid, important steps and strategies to take, etc. Most also contain motivational stories and information. So, why should you consider this book over other similar titles? Well it is the only one that I have read that includes some very important factors to personal success. These important factors include one that is left out of most lists. That factor is forgiveness. It is critical for success that you be able to forgive not only employees that make errors but also errors that you make. I have seen many businesses fail because the head made a mistake in judgment that they then spent all of their time trying to recover instead of just forgetting it and moving on. A truly successful entrepreneur has two personality characteristics that are not mentioned in most business books. One is that they can forgive themselves and others and move on. The other is that they can't be too personally attached to their ideas. If they try something and it fails then try it different, change it, or try something entirely different, but don't be so personally attached to the idea that you have to make it work just the way it was originally conceived. While the author does not come out and express this as one of his top factors, the idea is embedded within the pages of the book. This recognition that the successful entrepreneur must be able to forgive, adapt, and move on is what makes this book different from most. The rest of them are sound business books for the entrepreneur and some of them will still be required (such as a book that includes information on the business form you might want to take - corporation, partnership, sole-proprietor, etc.) but this book should be the beginning point. Use this book to determine whether you have what it takes to be an entrepreneur or not. It is a recommended read for anyone thinking about going in business for their self.
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