Entrepreneurship (Portable MBA) [Audio Cassette]

William D. Bygrave (Author), David Ackroyd (Narrator)

Book Description

Series: Portable MBA | Publication Date: January 1996

Here is complete coverage of what leading business schools teach about entrepreneurship. The author, Director of the Center for Entrepreneurial Studies at Babson College, gives insights on marketing, financing, planning, legal and tax strategies, and more. 4 cassettes.

Editorial Reviews

From the Inside Flap

For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.

This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.

Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:

• Recognize great entrepreneurial opportunities

• Write a business plan and build your financial statements

• Secure financing with venture capital or debt financing

• Franchise your successful business

• Manage a growing business

• Protect your intellectual property

• Sell a business when the time is right

As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price. --This text refers to the Hardcover edition.

From the Back Cover

The only book that offers a state-of-the-art education in entrepreneurship

. . . from an all-star team of top professors and successful businesspeople.

Starting a business is the dream of millionsbut a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.

Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top-flight business school educationfrom recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business. --This text refers to the Hardcover edition.

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Product Details

• Audio Cassette
• Publisher: Audio Literature (January 1996)
• Language: English
• ISBN-10: 0787109312
• ISBN-13: 978-0787109318
• Product Dimensions: 7 x 4.2 x 1.2 inches
• Shipping Weight: 9.8 ounces
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,853,318 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 20 people found the following review helpful:

1.0 out of 5 stars A decent reference book, but not a good read., January 29, 1998

By A Customer

This review is from: Entrepreneurship (Portable MBA) (Audio Cassette)

I would not consider this a "Portable MBA". It is clearly a book for reference. Additionally, this book does not compare to a true MBA education.