Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Eighth Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
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Editorial Reviews
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"The book is a rich, readable introduction to entrepreneurship well positioned to excite undergraduate students about entrepreneurship, help them avoid pitfalls, and successfully pursue entrepreneurial careers. The book is also a wonderful reference for students that can be on their bookshelf throughout their career to remind them of the fundamentals of entrepreneurship."
"The text is used widely and deserves its strong reputation in the world of entrepreneurship education."
"The text is used widely and deserves its strong reputation in the world of entrepreneurship education."
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
For an eighth edition $134 textbook, the reader might anticipate some degree of real, practical insight into entrepreneurship. Instead, a potential reader would be advised to expect 527 pages of lists, verbose contradictions, and unsophisticated exercises instructing the reader to mark the book (thereby lowering its resale price).
This book has the distinction of both oversimplifying mystifying its material. Overlapping lists and generalizations baffle the reader in both their simplicity and seeming contradiction; ultimately adding little to this reader's understanding of entrepreneurship.
It may be that Kuratko's intended audience has not reached college age, and that in attempting to clarify contradictory research for its benefit, he stripped his book of the inferences, strong assertions, and narrative that might have made it... readable.
Another speculation is that Kuratko has found his own special entrepreneurial niche - selling an overpriced and frequently "updated" textboook to unwitting professors and their disbelieving students.
The review reader might be advised to note the origin of other reviews (Bloomberg, Indiana). This is the location of University of Indiana, where Kuratko teaches.
This book has the distinction of both oversimplifying mystifying its material. Overlapping lists and generalizations baffle the reader in both their simplicity and seeming contradiction; ultimately adding little to this reader's understanding of entrepreneurship.
It may be that Kuratko's intended audience has not reached college age, and that in attempting to clarify contradictory research for its benefit, he stripped his book of the inferences, strong assertions, and narrative that might have made it... readable.
Another speculation is that Kuratko has found his own special entrepreneurial niche - selling an overpriced and frequently "updated" textboook to unwitting professors and their disbelieving students.
The review reader might be advised to note the origin of other reviews (Bloomberg, Indiana). This is the location of University of Indiana, where Kuratko teaches.
1 of 1 people found the following review helpful
Format:Hardcover
As a university teacher of entrepreneurship, I have found the eighth edition of this book to be remarkably effective in the classroom, in both stimulating interest in entrepreneurship and in equipping students with the basic tools and understanding they need to be successful in the entrepreneurial realm. The book is well organized and establishes a foundational basis for theoretical concepts of entrepreneurship prior to moving onto application and the development of practical skill sets necessary to actually start a new business. Additionally, the book is filled with contemporary examples of real startup anecdotes and commonplace business issues that make the book highly relevant and intriguing to students in building a bridge from the classroom to the real world. I heartily recommend this book and can speak from personal experience that students find it a great introductory work as well.
2 of 3 people found the following review helpful
Format:Hardcover
I also own the 7th edition of this textbook, and I consider the 8th edition to be an improvement over the 7th edition on many factors: (1) the book has been streamlined from 18 to 15 chapters; (2) the cases have been updated to make use of more contemporary business concepts; (3) more of the key concepts have been bolded in a different color font, which improves the readability; and (4) the chapters have been reordered to more closely follow the steps taken in developing a business plan.
Most Recent Customer Reviews
book damaged
Book is damaged when I received. It is not like a very new book. So I give 2 stars rate for this book.
Published 3 months ago by givin
BOOK DAMAGED!!CUT OUT PAGES!
Received this book with over 30 missing pages!!They were cut out of the book!!And they had the guts to send this to me!!Thanks for the crappy experience!!
Published 10 months ago by Not a Happy Camper
Entrepreneur Textbook
I bought this from Amazon for my Entrepreneurship class. It states how entrepreneurs can deal with stress and how they can operate in the business world. Read more
Published 15 months ago by waribah
Annoyed!!!!
I absolutely hate this book! It is poorly organized, chaotic, examples are boring, it is full of nonsense definitions. Read more
Published 20 months ago by Razza
Excellent guide to the basic concepts of entrepreneurship
I have utilized the text "Entrepreneurship: Theory, Process, and Practice" for an entrepreneurship class I teach, with positive results. Read more
Published on April 23, 2009 by V. Titus
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