Entrepreneurship [Hardcover]

Robert D. Hisrich (Author), Michael P. Peters (Author)

Book Description

ISBN-10: 0072314060 | ISBN-13: 978-0072314069 | Publication Date: August 1, 2001 | Edition: 5th

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Editorial Reviews

About the Author

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 688 pages
• Publisher: Mcgraw-Hill College; 5th edition (August 1, 2001)
• Language: English
• ISBN-10: 0072314060
• ISBN-13: 978-0072314069
• Product Dimensions: 10 x 8 x 1.2 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,017,827 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent guide for Entrepreneurs, April 21, 2004

By 

Fernando Delgado Ortega (Guadalajara, México) - See all my reviews
(REAL NAME)   

This review is from: Entrepreneurship with PowerWeb (Hardcover)

Hisrich and Peters has done a great job with this books, that in my opinion is an excellent guide to build your own business. The importance of the entrepreneurs are highlighted, very interesting are the history of the Entrepreneurship and the Qizz to discover if you really are an entrepreneur. The opening profiles at the begining of each chapter are examples of successfully stories of famous entrepreneurs.

Additionally at the end of each part autors enrich learning including several study cases. The book contains a password to get access to the Internet site where updates, news and additional resources can be reach. Very recommendable.