Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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Book Description
Editorial Reviews
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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Most Helpful Customer Reviews
3 of 9 people found the following review helpful:
4.0 out of 5 stars
Good reading,
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This review is from: Entrepreneurship (Hardcover)
This is a fine textbook. It gives background on the subject and examples of many of the ingredients that comprise astute business acumen.
4 of 11 people found the following review helpful:
5.0 out of 5 stars
One of the best entrepreneurship textbooks available today!,
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This review is from: Entrepreneurship (Hardcover)
This is one of the best textbooks available today on the subject of entrepreneurship. This book takes you from start-up, raising money, to even laying the groundwork for a global launch. Both of these professors are on the Academic Advisory board for the Global Entrepreneurship Institute. Together we have created the Annual Editions Entrepreneurship textbook that is required reading with the Hisrich and Peters textbook. Annual Editions: Entrepreneurship, 5/e (Annual Editions: Entrepreneuship)
0 of 4 people found the following review helpful:
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This review is from: Entrepreneurship (Hardcover)
Entrepreneurship
Book Quality: Excellent Delivery Time: Great I recommend this seller to any buyer. Jimi Odudu
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