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Entrepreneurship Hardcover – October 6, 2006

ISBN-13: 978-0073210568 ISBN-10: 0073210560 Edition: 7th

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Product Details

  • Hardcover: 672 pages
  • Publisher: McGraw-Hill/Irwin; 7 edition (October 6, 2006)
  • Language: English
  • ISBN-10: 0073210560
  • ISBN-13: 978-0073210568
  • Product Dimensions: 1.2 x 8.2 x 10.1 inches
  • Shipping Weight: 3.1 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #817,082 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

More About the Author

Robert D. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded.


Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology.

He has authored or co-authored more than thirty books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its seventh edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.

Customer Reviews

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Most Helpful Customer Reviews

By Lare Bear on January 23, 2014
Format: Hardcover Verified Purchase
Good information for the beginning Entrepreneur to research and think about when putting together the overall plan for starting a new business venture.
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1 of 2 people found the following review helpful By Julia Gastaud on December 14, 2012
Format: Hardcover Verified Purchase
Better than the 8th one, who is at $160 !
Best deal ever !
Just do it if you have to study this book.
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1 of 3 people found the following review helpful By Ha on August 23, 2012
Format: Hardcover Verified Purchase
IT's much better than my expectation, just like brand new! I don't know if the book is written well, but the condition is so good. no note taking in the book or no highlighting at all.
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5 of 12 people found the following review helpful By Robert W. Price on January 21, 2008
Format: Hardcover
This is one of the best textbooks available today on the subject of entrepreneurship. This book takes you from start-up, raising money, to even laying the groundwork for a global launch. Both of these professors are on the Academic Advisory board for the Global Entrepreneurship Institute. Together we have created the Annual Editions Entrepreneurship textbook that is required reading with the Hisrich and Peters textbook. Annual Editions: Entrepreneurship, 5/e (Annual Editions: Entrepreneuship)
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4 of 11 people found the following review helpful By Nancy Birchland on October 24, 2009
Format: Hardcover Verified Purchase
This is a fine textbook. It gives background on the subject and examples of many of the ingredients that comprise astute business acumen.
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