From the Back Cover
This fourteen-chapter text and supplementary package is designed for a college-level, one-term Entrepreneurship course. Written by Steve Mariotti, Founder and President of the National Foundation for Teaching Entrepreneurship and the BizBuilder program, this text takes you step-by step through the process of starting and operating a new small business. Here is what leaders in the educational and business community have to say about this book:
“This is the book we’ve been waiting for—the essentials of how to start and operate a small business taught clearly and energetically for the college student by Steve Mariotti, who has built a national and international movement in entrepreneurship education.”
–Tommy Goodrow, Vice President of Economic and Business Development, SpringfieldTechnicalCommunity College
“Entrepreneurship is the engine of our economy, but its true purpose lies in
building community. Through the businesses we create, we become of service
to our community and the world. In Entrepreneurship: Starting and Operating a Small Business Steve Mariotti teaches not only the nuts and bolts of how to start and operate a small business, but energizes that knowledge with a strong sense of purpose that will inspire students to go forth and make a difference.
--John Whitehead, former co-chairman of Goldman Sachs
“The best entrepreneurs are people who understand the financials and economics of business. Entrepreneurship: Starting and Operating a Small Business provides students with a thorough education in the nuts and bolts of building a business from the ground up, while also helping them develop into leaders who can energize and inspire others.”
--Alan Patricoff, Co-founder, Apax Partners
Step-by-Step Guidance to Build and Present Your Business Plan!
BizBuilder Student Resources CD
Packaged with the text is the BizBuilder Student Resources CD, which includes:
· BizBuilder Business Plan Worksheets provide step by step instructions on building a business plan.
· BizBuilder Business Plan Template provides a professional-looking format into which content from the business plan worksheet can be inserted.
· BizBuilder Business Plan Presentation Template guides you through the process of creating a PowerPoint presentation for your business plan.
· Sample Business Plans in the Worksheet Template and the Professional Business Plan Template provide examples of completed plans.
Business Plan Pro Software CD
Business Plan Pro software, the most widely used professional business-planning software, is also packaged free with every text. Once a student has created a business plan using the BizBuilder worksheet, it is easy to cut and paste plan information into Business Plan Pro. BPP includes a number of very useful features, including:
· Over 400 sample business plans to study and compare to your own.
· Easy Plan Wizard that guides you through writing a plan.
· Spreadsheet tables with columns, rows, and formulas to automatically calculate totals as you enter your figures.
· Pie and bar charts that can be automatically created from your spreadsheets.
· Financial statements that you can customize to meet your business’s needs.
· Plan Review Wizard that reviews your plan for completeness, compares your financial statements to standard accounting practices, and checks for errors.
· Professional-looking printout of your business plan.
--This text refers to an out of print or unavailable edition of this title.
About the Author
In America, a kid drops out of high school every 9 seconds. Imagine if they didn’t. This is the compelling question behind award-winning filmmaker Mary Mazzio's newest project TEN9EIGHT, a thought provoking film which tells the inspirational stories of several inner city teens (of differing race, religion, and ethnicity) from Harlem to Compton and all points in between, as they compete in an annual business plan competition run by the Network for Teaching Entrepreneurship (NFTE).
Pearson author, Steve Mariotti, is the founder and president of NFTE. His vision, dedication, and tireless efforts have impacted entrepreneurship education in ways we never could have imagined. Pearson is proud to be associated with Steve Mariotti. To learn more about Steve and his text, Entrepreneurship: Starting and Operating a Small Business, visit our on-line catalog and click on the “Take a Closer Look” tab. All proceeds from sales of this text go right back to NFTE.
Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.
Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the “Fort Apache” section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987.
Caroline Wiedenman Glackin, PhD, is a “pracademic” who has successfully worked as a microenterprise and small business owner and manager, executive director of a community development financial institution, and as an academic in the areas of community development finance, entrepreneurship and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years.
Glackin earned a PhD from the University of Delaware where her research emphasis was on the barriers, boosters, costs, and constraints for microentrepreneurs accessing financing. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Dr. Glackin has studied at Harvard University, Stanford University, and Brooklyn College. Her professional career began with the DuPont Company in customer service and data systems roles. She worked in Strategic Planning for American Bell and Bell Atlantic during graduate school. Dr. Glackin then spent over 10 years working in or with small businesses, microenterprise, and not-for-profit agencies in turnaround and high growth situations (1985 — 1997). After exiting a family business, she became the Executive Director of the First State Community Loan Fund, a community development institution serving businesses, not-for-profits and developers of affordable housing (1997 — 2003). With the completion of her doctoral work, she joined Delaware State University, a Historically Black College and University (HBCU) as the Director of the Entrepreneurship Center, where she had the opportunity to work with other 1890 Land Grant entrepreneurship programs and conduct research on entrepreneurship education at institutions of higher education.
Caroline Wiedenman Glackin has succeeded in leading change in the practical fields of her research and has received numerous honors and awards. Her awards include the first Gloeckner Business Plan Award at The Wharton School (1983), the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration (2000) and the She Knows Where She’s Going Award from Girls Inc. (2000). Dr. Glackin co-chaired the Delaware Governor’s Task Force for Financial Independence and has been an active participant in the Cornell University Emerging Markets Think Tank Series.