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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent for Entrepreneurs and Students Alike,
By A Customer
This review is from: Entrepreneurship and New Venture Formation (Paperback)
This book describes the development of a business, from the qualities of an entrepreneur to the market research to the business plan to selling your business or going global. Many real world examples provide the reader with ideas from other Entrepreneurs. It is structured for the classroom, but can be easily read for the person studying alone for the benefit of knowledge. It promotes a customer focus, something necessary to today's business world. An easy to read and well rounded book.
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Entrepreneurship and New Venture Formation by Thomas Zimmerer (Paperback - November 19, 1995)
$170.00
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