From Publishers Weekly
Denton (The Production Game: A User's Guide) makes his case that "there is money to be made in consumer environmentalism." Discussing scores of corporations (Home Depot; 3M), he illustrates how firms can think green, satisfy their customers' environmental concerns and turn waste into cash. He suggests that products be designed with fewer component parts and less variety of materials; that garbage be sorted-glass, cans, water-and sold as by-products; that consumers demand that products' environment claims be documented. His well-researched study demonstrates how eco-balance sheets, environmental audits and participation in the U.S. Environmental Protection Agency's Green Lights Program encourages labor and industry to reduce waste.
Copyright 1994 Reed Business Information, Inc.
Copyright 1994 Reed Business Information, Inc.
From Library Journal
In 1995, the United States will celebrate the "unofficial" 25th anniversary of the green movement in America, which began with Earth Day in 1970. Since that time, numerous books have been written about the duty of business organizations to co-exist responsibly with the physical environment. What is different about these two books is their assertion that it is profitable, as well as ethical, to be socially responsible. Denton, an expert in production systems, excels at offering specific suggestions for improving pollution control within the context of Total Quality Management (TQM). Romm, an official at the Department of Energy, utilizes government information to depict waste management techniques from the perspective of systems theory. While different in the specifics, these two volumes are remarkably similar in their overall thematic approach. Both utilize numerous corporate case examples that illustrate how companies have gleaned substantial profits from pollution reduction and waste management. Both books advocate a systemic, integrated approach to the management of the physical environment. As an added bonus, the work by Denton includes a reprint of the Federal Trade Commission's guidelines for businesses making environmental claims in their advertising or other promotions. Both books are recommended for business strategy and public policy collections.
Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1994 Reed Business Information, Inc.
Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1994 Reed Business Information, Inc.
