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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less [Kindle Edition]

Joe Pulizzi
4.7 out of 5 stars  See all reviews (89 customer reviews)

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Book Description

Reach more customers than ever with TARGETED CONTENT

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Editorial Reviews


"This is a brilliant canter through the rapid and ever changing world of content marketing."
-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola

"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."
-JAY BAER, NYT Best-Selling Author of Youtility

"Listen to this guy.  He really understands the new world of marketing."
-DON SCHULTZ, Professor Emeritus at Northwestern University's Medill School of Journalism

"As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share."
 -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.

"If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way."
-MITCH JOEL, President Twist Image

"Joe Pulizzi has made me a content believer!"
-KATHERINE BUTTON BELL, Vice President & Chief Marketing Officer Emerson

"Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing.  He lays out the objectives, principles and core strategies of our field in a way that's easy-to-understand, inspiring and entertaining."
-JULIE FLEISCHER, Director, Media & Consumer Engagement at Kraft Foods

"For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again."
-ANN HANDLEY, Chief Content Officer, MarketingProfs

"Epic Content Marketing gives all the details practitioners need without over-complicating."
 -PROFESSOR JOANN SCIARRINO, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill

About the Author

Joe Pulizzi is the "godfather" of content marketing. He's the founder of the Content Marketing Institute, Content Marketing World, the largest in-person international content marketing event, and Chief Content Officer magazine.  Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing.  Joe also writes one of the most popular content marketing blogs in the world.

Product Details

  • File Size: 23800 KB
  • Print Length: 353 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill; 1 edition (September 24, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #44,872 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
34 of 36 people found the following review helpful
5.0 out of 5 stars How to win customers on the Internet September 19, 2013
Format:Kindle Edition|Verified Purchase
Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.

So what is this thing that the author calls "epic content marketing"? There are six principles:

* Your content must fill an unmet need or answer a question for your customer
* You must deliver your content consistently
* Your content needs to be written in your voice, preferably with some humour
* You need to express an opinion rather than giving a balanced history report
* You must avoid sales speak, as it destroys the value of your content
* You must aim to produce the very best content relating to your content niche

The book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives.

The author writes in a clear and compelling style, and his advice seems to be very useful to anyone engaged in business but particularly to those with a marketing role. It seems to me that the more that businesses get on the content marketing bandwagon, the harder it will be for anyone to get found amongst all of the content, so there is a big advantage to getting into content marketing as soon as possible.
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12 of 12 people found the following review helpful
Format:Hardcover|Verified Purchase
Content marketing is an evolving discipline. It has risen, very quickly, to become the most important tool in the digital marketing tool chest. Joe Pulizzi's new book, Epic Content Marketing, is quite simply, the very best book right now about the topic. I'm a content marketing guy myself, having written a couple of books on the subject and running a content development firm, so I know what's good and what's not. There are so many phenomenal takeaways in this book, I'm not sure where to begin. But before I do that, let me share with you why this is a "must have" book for your company:

* It covers content marketing from every angle and for every type of company, so it is comprehensive
* It brings up innovative ideas and strategies that no other book on the subject covers, so its groundbreaking
* The book is absolutely a page-turner, it flows so effortlessly. I finished the book, front to back on a 5-hour plane flight, and I never do that...with any book. That's how good this book is. So, it's easy to read.
* His enthusiasm for content marketing and passion for business "leap" off the page, you can't help but get caught up in Joe's positive energy. So, it's motivational.
* It is written by the "torchbearer" of the industry and one who I continually learn from...Joe Pulizzi, the guy who puts on the best content marketing event of the year, Content Marketing World. So, it's the absolute authority book.

And here are the specific things that I really enjoyed:

* The Foreword by Michael Brenner, VP of Marketing and Content Strategy at SAP.
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12 of 13 people found the following review helpful
5.0 out of 5 stars Be Epic - It's not hard with this book September 14, 2013
In his closing address at Content Marketing World 2013, Joe Pulizzi advised more than 1700 content marketers in attendance to "Try". Like so many elements of content marketing, it's a simple concept to understand but difficult to implement. In his new book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Pulizzi manages to demystify both the art and science of the burgeoning content revolution and give marketers confidence and inspiration. Importantly, he also challenges the reader to get uncomfortable and assume a few risks.

The book is organized into five distinct sections starting with the history of content marketing and moving through strategy, process, implementation and measurement. Suitable for both the seasoned professional and marketing intern, Pulizzi's advice and examples guide the reader through the essentials of a successful content marketing program. Each chapter is summarized with an "Epic Thoughts" section, a helpful recap of the key points of the chapter, along with a comprehensive list of "Epic Resources". Pulizzi also provides online links to additional content and tools throughout the book demonstrating his commitment to being helpful, a principle he endorses as an essential trait of effective content. The final chapter in the book contains several checklists, examples, and prompts to help marketers develop and distribute epic content for their business.

The genius behind Epic Content Marketing is the easy blend of simplicity and complexity in its advice. The reader feels encouraged but also senses Pulizzi expects them to leave their comfort zone.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great book
Published 4 days ago by SHAWN R JERMAN
4.0 out of 5 stars Useful and easy to read
Great book. Written and even formatted in a way that allows you to consume the highlight fast. Love it. Read more
Published 7 days ago by Ruud Verstraeten
5.0 out of 5 stars Most comprehensive guide on adopting an effective content driven...
Joe Pulizzi’s Epic Content Marketing is a primary text read for NSU’s MKT 3605 class in content marketing. Read more
Published 2 months ago by Jim Barry
5.0 out of 5 stars 5 good reasons to read this book
I love the fact that 'breaking through the clutter' is part of the subtitle, because this book offers refreshing structure and clarity on the topic of content marketing - itself a... Read more
Published 2 months ago by Anne Janzer
4.0 out of 5 stars Well rounded and detailed book on content marketing.
Joe is on top of his game. Very helpful reference. Highly recommended.
Published 2 months ago by M WILLIAM MCTIGHE
5.0 out of 5 stars Five Stars
EPIC Book!!!!!!!
Published 2 months ago by Aagentry
4.0 out of 5 stars Great book!
Very good!!! The author explains everything related to content marketing in a easy, applicable way. It's helping me a lot to understand more about this content world, which is very... Read more
Published 3 months ago by Felipe Moulin
3.0 out of 5 stars Defective book
I would love to read this book but ll the pages are still attached at the top and tear if I try to separate them.
Published 3 months ago by anne west
1.0 out of 5 stars Meh, jab jab jab right hook is better.
Honestly, I expected a lot more from this book. After reading the greats like jab, jab, jab right hook or LIkeable media or even the new rules of PR and Marketing, this book offers... Read more
Published 3 months ago by Collin Willardson
5.0 out of 5 stars Five Stars
No issues
Published 3 months ago by Terra J. Leach
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More About the Author

Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term "content marketing" back in 2001. He's the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others.

Joe has written a new book, "Epic Content Marketing" as well as co-authored two other books, "Get Content Get Customers" and "Managing Content Marketing." Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing. He's delivered keynote speeches for dozens of organizations including DuPont, SAP, Hewlett-Packard, Dell, Alcatel-Lucent & NASA Tech Briefs.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for and is a LinkedIn Influencer. If you ever meet him in person, he'll be wearing orange.

To read Joe's blog:

To learn more about Joe & his speaking engagements:

Find him on Twitter: @JoePulizzi


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