The photos printed on this paper look great, no doubt about it. They look just as good as something I would have done professionally for a standard 4x6. However, the amount of toner in these cartridges doesn't appear to be anywhere near what they are promising. I got the printer for Christmas (it comes with a cartridge), along with this ink/paper replacement pack. I have printed exactly 102 photos, and have gone through both the starter ink cartridge that came with the printer, as well as the replacement ink cartridge. Now I am left with about fifty pieces of paper and no way to print on them. I am not printing anything unusual (just a bunch of photos of our kids), nor were the photos taken at a very high resolution (5M - not sure if that matters).
So, even if I disregard the first printer cartidge (I agree with another reviewer that the one coming with the printer doesn't seem to have much toner in it), the cost of printing each photo comes to about $0.38/each, and that doesn't include the cost of the printer itself! I love the convenience of being able to easily print photos at home, but it comes at a high price when you can get it done online or at a local retailer's for $0.12-.20/print. I guess that's why they can afford to charge so little for the printer.