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Eric Sink on the Business of Software (Expert's Voice) 2006th Edition
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Part 1 - Entrepreneurship: What Is a Small ISV?; Whining by a Barrel of Rocks; Starting Your Own Company; Finance for Geeks; Exploring Micro-ISVs; First Report from My Micro-ISV; Make More Mistakes
Part 2 - People: Small ISVs - You Need Developers, Not Programmers; Geeks Rule and MBAs Drool; Hazards of Hiring; Great Hacker != Great Hire; My Comments on "Hitting the High Notes"; Career Calculus
Part 3 - Marketing: Finding a Product Idea for Your Micro-ISV; Marketing Is Not a Post-processing Step; Choose Your Competition; Act Your Age; Geek Gauntlets; Be Careful Where You Build; The Game Is Afoot; Going to a Trade Show; Magazine Advertising Guide for Small ISVs
Part 4 - Sales: Tenets of Transparency; Product Pricing Primer; Closing the Gap, Part 1; Closing the Gap, Part 2; Just Do It
I think every decent developer/programmer has at some point imagined writing some piece of software that they could sell and make a fortune on. It's true that a very, very small minority ever act on that, but it's not as far-fetched as you might think in the Internet Age.Read more ›
Eric's writings range from trenches of software development life cycle, management, people, software business, innovation, process and software engineering. This 300 page book is divided into four parts: Entrepreneurship, People, Marketing and Sales. Entrepreneurship section consists of seven essays dealing with topic of starting and running your software business, its pitfalls, pros and cons. People section comprises of six chapters which mainly deal about people problems, what makes a good hire and how employee's behavior can impact productivity. This section comprises of advice about recruitment, interviews, spotting talents and bewares of `bad eggs' etc. Marketing section is the largest, constitutes nine chapters on marketing strategy and communication. This is followed by Sales section which is essentially about contemporary sales techniques and concepts for the software market. There are lots of ideas in the book, some of which I don't necessarily agree with. Nevertheless, it makes a very good reading written from a developer turned manager prospect who has been working in the industry for quite some time, in the industry where we count time in dog years. An interesting thing I noted in contrast with Joel Spolsky was that Eric doesn't credit higher education towards innovation as much as Joel does, but then again if you'll look at the portfolio of these experts in their particular genre, the reason will become obvious.
The writing is simple and easy to understand.Read more ›
My issue with Sink is that about half way through the book he gets on the pedestal about how Software Developers are a higher form of life than EVERYBODY else.
It got to the point that every few pages he would insult me for choosing any profession other than Software Developer. Well, Sink, guess what? Not all Software Developers can run a company with only other Software Developers. In fact, that really sounds like a recipe for disaster.
The ultra nerdy software his company makes is for other nerds, and not for the general population. Thus, Sink believes that every vertical is just like his own, which is interesting. It is interesting that Sink did not see that. And why the software he did make for the general public was a flop. Winnable Solitare is the name of the flop.
I guess being a Software Developer does not make one a perfect man god, but you would never know if from reading this book.
If they could edit the book and delete all the insults, and replace those pages (there should be more than enough pages saved) with more information about the other aspects of the business, it would be a five star book.
Sink, you are a jerk who is too high on himself.
Most Recent Customer Reviews
Thank you Eric for this great book! Many times during the read, I was freaking out and thinking " How did this guy get into my head" ! I wish I read your blogs earlier. Read morePublished on January 19, 2014 by Abdullah Choudhury
Really good material. Minus 1 star for being dated, I almost passed because of this (hint: write an updated version, people will buy it! Read morePublished on September 25, 2012 by lchawkins
Advice is very general and basic and experiences in the book are unique to himself and would not apply to you.Published on January 6, 2011 by b00
I've read a number or articles from Eric's website and found them useful. I'd recommend this book to anyone involved in the software industry.Published on July 28, 2010 by S. Nikoo
Interesting and thought provoking ideas.
But at its heart this book is a manual about how to stereotype software people. Read more
If you like to read dead trees and you are interested in the Business of Software, than this book is a gook buy. Read morePublished on May 8, 2009 by Pietro F. Maggi
I'm a Windows-based software developer who has for years dreamt about starting my own software company. Read morePublished on May 8, 2009 by TechExec
This is a great book! A must read for any Geek interested in business, especially those interested in starting their own business. Eric's writing style is so honest and real. Read morePublished on January 10, 2009 by Dennis Bottjer