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Ernest and Julio: Our Story Hardcover


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Product Details

  • Hardcover: 358 pages
  • Publisher: Times Books; 1st edition (October 25, 1994)
  • Language: English
  • ISBN-10: 0812924541
  • ISBN-13: 978-0812924541
  • Product Dimensions: 1.2 x 6.8 x 9.8 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #859,503 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

The first autobiography, narrated in alternating sections by the sons of Italian immigrants who founded the 62-year-old California Gallo Winery, is both an engrossing business success story and an account of strong fraternal bonding, strengthened by family tragedy. Ably assisted by Henderson (The Sea Will Tell), 85-year-old Ernest (who heads the firm) and younger brother Julio (who died in 1993) recall their early struggles and, following the repeal of Prohibition, the fierce competition they faced-including that of large distillers. The Gallos conducted a publicity campaign to make people "wine conscious" that featured their blended and fortified wines used to make sherry, brandy, Thunderbird, sparkling wine and other drinks. They attribute their position as top-selling vintners to their long-term view, innovative research and sales and marketing savvy-so successful that even Coca-Cola "tried to take us on." Photos not seen by PW.
Copyright 1994 Reed Business Information, Inc.

From Library Journal

This is the story of the largest winery in the world by the two men who built it. The well-written text alternates between Ernest, who handled the marketing, and Julio, who managed the vineyards. One gradually learns a great deal about the wine business, as did the Gallo brothers, who claim to have known little at the beginning; a government pamphlet in the Modesto Public Library showed them the rudiments of winemaking. Their rags-to-riches story takes us from the Depression to the present day, when wine consumption has increased. No matter what new wine product the Gallos produced, they planned carefully and thoroughly, seldom failing. They refused all mergers and anything that would cause them to lose control of their operations. This is indeed their story, so the reader may not be learning all their foibles and failures. Recommended for public and academic libraries. [For another perspective on the Gallos, see Ellen Hawkes's Blood and Wine, LJ 3/15/93.-Ed.]-George M. Jenks, Bucknell Univ., Lewisburg, Pa.
--George M. Jenks, Bucknell Univ., Lewisburg, Pa.
Copyright 1994 Reed Business Information, Inc.

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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By A Customer on October 30, 1998
Format: Hardcover Verified Purchase
This is the short and simply-written story of how two poor guys, through hard work and intelligence, created the wine business in the United States. Their lives were the American Dream. The book offers a good lesson for the current generation: work hard, take risks, and good things will happen. Unfortunately, the book reads as if Gallo's lawyers were all over it and that is perhaps its biggest shortcoming. It leaves many questions and details unanswered. It would be fascinating to hear the "war stories" of Ernest while he is still alive to tell them. With any luck there will be a sequel.
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5 of 5 people found the following review helpful By A Customer on May 30, 1999
Format: Hardcover
Great book to read, especially if you are part of a start-up\family business. Focus is on hard work, guts and determination. If you are thinking about going into business for yourself, read it first!! Easy reading.
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By Older than some on September 2, 2013
Format: Hardcover Verified Purchase
This is the third book on the Gallo's that I have read. I find that Ernest was a total crook and his brother Julio was not much better. The brothers really gloss over the screwing that they did to their younger brother. They also gloss over other family members to make themselves look good. They did do a good job of promoting their product and developing beverages that appealed to the mass market (Thunderbird, Ripple, etc) But they did not want the Gallo name associated with many of their products, but went after any person using the word gallo on any products, even people with the name Gallo were not allowed to use their own name on a product. Naturally the book paints the brothers in a good light. From the Gallo perspective it paid to buy politicians, judges, etc to further their goals.
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