Customer Reviews

Ernest and Julio: Our Story

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This is the short and simply-written story of how two poor guys, through hard work and intelligence, created the wine business in the United States. Their lives were the American Dream. The book offers a good lesson for the current generation: work hard, take risks, and good things will happen. Unfortunately, the book reads as if Gallo's lawyers were all over it and that is perhaps its biggest shortcoming. It leaves many questions and details unanswered. It would be fascinating to hear the "war stories" of Ernest while he is still alive to tell them. With any luck there will be a sequel.

Great book to read, especially if you are part of a start-up\family business. Focus is on hard work, guts and determination. If you are thinking about going into business for yourself, read it first!! Easy reading.

Having now read a couple of books about the Gallo brothers, about the only two things I've taken away from the differing stories, are 1) that the truth probably lies somewhere in between the two versions, and 2) no matter what you believe to be the "truth", there can be no question that Ernest and Julio Gallo were extremely hard workers. Although the story told by the two brothers in this book is obviously self-serving, it is nonetheless quite interesting. It is certainly worth reading if you have any interest at all in the wine industry and/or a study of just plain entrepreneurial drive.

i thought it was a wonderful book . i loved it ebcause they mentioned my grandfather in it because he later became Vice preseindet of Gallo Winery.

This is the authorized version, actually justification, of Ernest and Julio Gallo's lives. Ernest busily pats himself on the back while Julio chimes right on schedule like a church bell. Somehow Bruce B. Henderson stayed awake and wrote it all down.