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Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom [Hardcover]

Catherine Hakim
3.1 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

September 6, 2011
In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset—erotic capital—that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool—one that we scorn only to our own detriment.


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Editorial Reviews

Review

Publishers Weekly
“This enthusiastic book…succeeds in marrying economics with eros.”

Financial Times (London)
“Poets and novelists have always sensed that sexual attractiveness is a kind of capital…. But few sociologists have studied erotic capital outside the marriage market…. Hakim’s concept of erotic capital…offers insight into an age that has, as Philip Larkin once put it, ‘burst into fulfillment’s desolate attic.’”
 
The Observer (London)
“An extremely important new socio-economic concept….Hakim’s real argument is that in modern consumer societies the ways we define success (and hence the ingredients needed to achieve it) are becoming more fluid. Intelligence may still be one path do doing well…but there’s been an explosion of other routes….In marketing, public relations, television, even the law and banking, being physically attractive is the way to get ahead.”
 
The National Review Online
“Hakim provides a valuable framework for understanding the phenomenon [of erotic capital]. The attractiveness gap in earnings… suggest[s] that investment in erotic capital is a particularly shrewd strategy for those who suffer from deficits in economic, cultural, social, and human capital… Hakim’s concept of erotic capital is a useful reminder that inequality is a multidimensional phenomenon.”
 
The Australian (Sydney)
“Rarely do social theorists cause a public furor outside their ivory towers—except for Catherine Hakim.”

 

Economist
“This is controversial stuff.”
 
Telegraph (London)
“Hakim is absolutely right; more than that – her book should be read out to young girls as part of the national curriculum. Because it states something important that mothers have been frightened to tell daughters for fear of undermining their intelligence: that you can be a feminist, you can be strong and independent and clever, and you can wear a nice frock and high heels while you do this.”

Harvard Business Review
“Force[s] us to confront a reality that American human resources departments…would like to ignore.”

 

About the Author

Catherine Hakim is a sociologist and Professor at the London School of Economics. An expert on women’s employment and family policy and the author of numerous books and more than one hundred papers on social science, she lives in London.

Product Details

  • Hardcover: 304 pages
  • Publisher: Basic Books (September 6, 2011)
  • Language: English
  • ISBN-10: 0465027474
  • ISBN-13: 978-0465027477
  • Product Dimensions: 9.1 x 6.5 x 1.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #605,659 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
19 of 19 people found the following review helpful
By VEL
Format:Hardcover
1) Introducing Erotic Capital

Catherine Hakim - proudly displaying her own 'erotic capital' in a photograph on the dust jacket of the hardcover edition - introduces her concept of 'erotic capital' in this work, variously titled either 'Money Honey: the Power of Erotic Capital' or 'Erotic Capital: the Power of Attraction in the Boardroom and the Bedroom'. Both editions appear to be essentially identical. (Page numbers cited in the current review refer to the former edition.)

Hakim works hard to convince us that her concept of erotic capital is original. However, it appears to be little more than social science jargon for sex appeal - a new term invented for a familiar concept, introduced to disguise the lack of originality of Hakim's thesis. (One recalls Richard Dawkins's 'Law of the Conservation of Difficulty', whereby 'obscurantism in an academic subject expands to fill the vacuum of its intrinsic simplicity'.)

Hakim tries to substantiate her claim that erotic capital is broader than mere sex appeal by suggesting that even heterosexual people of the same sex admire and enjoy the company of individuals with high erotic capital, despite not being sexually attracted to them, claiming "women often admire other women who are exceptionally beautiful" and "men admire other men with exceptionally well-toned... bodies [and] handsome faces" (p153). However, I suspect people are just as often envious of and hence hostile towards people of the same sex whom they perceive as more sexually attractive than themselves.

Certainly economists and sociologists have often failed to recognise the importance of sexual attractiveness in human relations. However, this reflects the prejudices of economists and sociologists rather than the originality of the concept. The importance of sexual attractiveness in human relations has been recognised by intelligent laypersons, poets and peasants from time immemorial.

2) Sex Differences in Erotic Capital, the 'Male Sex Deficit' and Evolutionary Psychology

After introducing the concept of erotic capital, Hakim makes two central claims:
1) Women have greater erotic capital than men; and
2) Because men have a greater desire for sex than women, there is, "a systematic and apparently universal male sex deficit" (p39), whereby men want more sex than they are able to get.

She claims both these phenomena place women at an advantage in their relations with men.

However, once one recognises that erotic capital essentially amounts to sex appeal, it is doubtful whether these two claims are conceptually separate. On the contrary, the universal male sex deficit provides an explanation for why women have greater sex appeal to males. As Hakim herself acknowledges "it is impossible to separate women's erotic capital, which provokes men's desire... from male desire itself" (p97)

There is a curious and notable omission in Hakim's otherwise comprehensive review of the literature, one that deprives her discussion of its claims to originality. Save for a couple of passing references (e.g. p88 and in an endnote at p320), she omits any discussion of a theoretical approach in behavioural science which has, for thirty years, not only focussed on sexual attractiveness and recognised what Hakim refers to as 'the universal male sex deficit', but also provided a compelling theoretical rationale for this phenomenon, something notably omitted from her own exposition. I speak of evolutionary psychology.

According to the tenets of evolutionary psychology, men have evolved a greater desire for sex, especially commitment-free promiscuous sex, because it enabled them to increase their reproductive success at a minimal cost to themselves, whereas women in ancestral populations must have borne the cost of pregnancy and lactation if an offspring was to survive to maturity. This insight dates from over sixty years ago (Bateman 1948), was rediscovered and refined in the 1970s (Trivers 1972), and applied explicitly to humans from at least the late-1970s.

Therefore, Hakim's claim that "only one social science theory [her own] accords erotic capital any role at all" (p156) is disingenuous. Yet, despite her otherwise comprehensive review the literature, including citations of researchers (e.g. Satoshi Kanazawa and David Buss) explicitly testing evolutionary hypotheses, one searches the index of her book in vain for any entry for 'evolutionary psychology', 'sociobiology' or 'behavioural ecology'.

Yet Hakim's discussion often merely retreats ground covered by evolutionary psychologists decades previously. For instance, Hakim (p69-71; p95-6) treats male homosexual promiscuity as a window onto the nature of male sexuality when it is freed from the constraints imposed by women. This was an approach pioneered by Donald Symons in chapter nine of his seminal The Evolution of Human Sexuality published some thirty years earlier. Similarly she notes the failure of publications featuring male nudes to find a market among women, in contrast to the extensive market among men for female nudes (p71), another subject addressed by Symons.

3) Reliability of Sex Surveys

Throughout chapter two, Hakim cites numerous sex surveys replicating the robust finding that men report more sexual partners than women, more extra-marital affairs etc. Yet she never grapples with, and only once in passing alludes to, the problem that (homosexual encounters aside) every sexual encounter must involve both a male and a female, such that, on average, men and women must have the same average number of (heterosexual) sexual partners over their lifetimes.

There are two plausible solutions to this discrepancy. Firstly, there may be a small number of highly promiscuous women (i.e. prostitutes) whom surveys do not generally sample (Brewer et al 2000).

Alternatively, people may be dishonest even in ostensibly anonymous surveys. Evidence for this is provided by the finding that women report more sexual partners when they led to believe their answers will be anonymous than when they are led to believe that their answers might be viewed by the experimenter, and more still when they believe they are hooked up to a lie-detector machine (Alexander and Fisher 2003). When they thought they were plugged in to a lie-detector, women actually reported more sexual partners than men.

Hakim never addresses this issue or its implications for the reliability of the sex surveys findings she extensively cites.

4) Feminist Fallacies Regarding the Suppression of Female Sexuality

Hakim claims that men have denied and suppressed the exploitation of erotic capital because they are jealous of the fact that women have more of it. She views the sexual double-standard and the puritanical tradition of Christianity (and Islam) as mechanisms of this suppression.

Hakim claims that men began to seek to control female sexuality, and, by extension, women themselves, so as to assure themselves of the paternity of their offspring. However, by failing to avail herself of the research of evolutionary psychologists, she fails to explain the ultimate reason why men would be interested in the paternity of offspring, namely their evolutionary imperative of securing the passage of their genes to subsequent generations (see Wilson and Daly 1992).

Hakim therefore traces male efforts to control female sexuality to the supposed discovery of the role of sex in reproduction in 3000BC. She is apparently unaware that naturalists have observed analogous patterns of 'mate guarding' in non-human species, who are unaware of the relationship between sex and reproduction but have been programmed by natural selection to behave in such a way as to maximise their reproductive success without any awareness of this ultimate function. (Given that chimpanzee males seek to sequester fertile females in 'consortships' and alpha-males seek to prevent subordinates from mating, it is a fair bet that hominid mate-guarding dates from before 3000BC.)

Hakim claims that the stigmatization of activities such as prostituion and other forms of 'sex work' results from men's envy of women's erotic capital and their desire to prevent women from exploiting it. This theory is plainly contradicted by the observation that women are generally more censorious of such activities than men (Baumeister and Twenge 2002). Men, on the other hand, are more liberal on all issues of sexual morality save for homosexuality and, for obvious reasons, rather enjoy the company of promiscuous women (although they may not wish to marry them)

Hakim herself acknowledges, "if women... object to the commercial sex industry more strongly than men, this seems to destroy my argument that the stigmatisation and criminalization of prostitution is promoted by patriarchal men" (p76). However, she attempts to defend her theory by asserting that "women have generally had the main responsibility for enforcing constraints but did not invent them" (p273) and that "over time women have come to accept and actively support ideologies that constrain them" (p77).

Quite apart from the fact that this view effectively reduces women to mindless puppets without agency of their own, it fails to explain why women are actually more puritanical than men. Perhaps men could manipulate women into being somewhat puritanical or even as puritanical as themselves, but men are unlikely to have manipulated women into becoming even more puritanical than those who are supposedly doing the persuading.

5) The Mythical 'Male Sex Right'

Hakim suggests that sexual morality reflects a "male sex right" (p82). Read more ›
Was this review helpful to you?
26 of 34 people found the following review helpful
5.0 out of 5 stars If you are a woman, READ THIS BOOK :) September 6, 2011
Format:Kindle Edition|Amazon Verified Purchase
I discovered this book while reading The Economist a few weeks back; they had reviewed it and had given it favorable reviews. I found this book to be very informative and incredibly provocative. I could not put it down. I finished it in less than a day, and I was so sad for it to end. The arguments that Ms. Hakim presents are sometimes upsetting, but upon reflection, a lot of what she writes is regretfully true and accurate to what I have seen, being a female in the work force now for over 6 years.

I consider myself a true feminist, in that I don't believe that women need to act like men, in order to succeed in our society. Women should celebrate being women, and all that this entails. I also don't think that being a women, per se, means that you are a floozy. It means that you understand that appearances do matter (especially when it comes to finding a mate), and that women should take pride in the fact that we are the fairer sex.

This books basically presents the argument that women are born with a comparative advantage over men, and this comparative advantage is what Ms. Hakim refers to as "Erotic Capital." Women have this advantage because the female libido is much lower than our male counterparts (studies have proven this time and time again). What Ms. Hakim argues, is that our modern patriarchal society tries to deny women of this advantage, and that we are basically brainwashed into thinking that making ourselves more attractive is somehow bad or vain or oppressive. By women believing these ideas, we are unknowingly depriving ourselves of a valuable and tangible asset. By striving to be healthy (something we should do anyway), well groomed, and socially aware, we will make far more money in our lifetimes, and also increase the chances of finding a mate. These things are very important to me, and they are also important to all the women in my life. I feel that we should all give ourselves the best chance we can, and embrace this "power" that we were born with.

I think this is an excellent book and a breath of fresh air; BRAVO!
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2 of 2 people found the following review helpful
4.0 out of 5 stars Erotic Capital April 4, 2012
Format:Hardcover
Catherine Hakim's theory of "erotic capital" is controversial, not least because women tend to believe that relying on looks and charm to catch a man or get a promotion are subterfuges best left behind in the 1950s. Hakim, a social scientist, proposes that all women should become as attractive as possible and then exploit their sexual power. She explains that the "male sex deficit," the idea that men always want more sex than they get, raises the value of women's erotic capital. Hakim claims that radical feminists, religion and patriarchal society currently foil this feminine advantage. Although the beauty bias is not a new concept, Hakim's reinterpretation raises the stakes. Alas, though she supports women in general, Hakim proves consistently unkind to males, Americans, lesbians, feminists, the overweight and the religious. Nonetheless, for a new perspective on the advantages of attractiveness and on the gender conversation, getAbstract suggests Hakim's thought-provoking thesis.
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Most Recent Customer Reviews
3.0 out of 5 stars A clever, but ultimately unconvincing approach to the power of sexual...
Ms Hakim contends that Bourdieu, in his important book "Male Domination" missed the fact that the power of erotic attraction exists, a power women are taught to wield from... Read more
Published 2 months ago by Gabriela Castellanos
1.0 out of 5 stars ever read anything so entertainingly vapid....
you just can't put it down? You know, like how sometimes, even though you have much more enriching and challenging entertainment at hand, you still can't get away from an episode... Read more
Published 9 months ago by jm
3.0 out of 5 stars good overview
I agree with other reviewers that the author makes some wild/unfounded claims, doesn't seem to back up enough of her assertions, has an unfortunate tendency to offer only a few... Read more
Published 13 months ago by D&D
2.0 out of 5 stars Vacuous and Verbose -
Author Kain contends that everyone has 'erotic capital' that can be used to advance within society. Surprisingly, per Hakin, men's erotic capital is more highly rewarded in the... Read more
Published 15 months ago by Loyd E. Eskildson
4.0 out of 5 stars The basic concept is perfect. The conclusions are less so.
Hakim is correct. Erotic capital is just as important of a personal characteristic as money, education or connections. Read more
Published 16 months ago by Gamal Hennessy
5.0 out of 5 stars A Brilliant Analysis and Exciting Read
Absolutely terrific. The author has written a fast-reading and informative book that is in equal parts a survey of contemporary gender politics, an elucidation of the theory of... Read more
Published 16 months ago by Desert Princess
3.0 out of 5 stars Plenty for discussion
If you want to read a book that will at some point say something that you disagree with, look no further. Read more
Published 16 months ago by BBRex
5.0 out of 5 stars I have an idea...why don't we LOOK AT REALITY AS IT IS.
The last two waves of feminism have been about attacking the present constructions of reality, pointing out very rightly that much of reality is socially constructed, and that... Read more
Published 18 months ago by AronH
5.0 out of 5 stars The truth is rarely pure and never simple...
This book certainly seems to fit Oscar Wilde's definition. The author dares to float some very politically incorrect ideas, but they are well-supported and, for those willing to... Read more
Published 18 months ago by A. Page
5.0 out of 5 stars Provocative and honest---scary too!
People who tell the truth are often penalized for it...and I can see why the messages in this book can scare people, especially women. Read more
Published 18 months ago by Christina
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