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Escape from Facebook: The Back Home Strategy Paperback – November 6, 2012
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Besides instilling some healthy doubt about investing too much on a single social media platform, the book offers platitudes, very limited research evidence and no detailed advice.
What the book misses most though is that Facebook and the likes are not only a tool for digital marketing but can be a tool for employees working in customer service, operations, procurement, technology services, finance, human capital management and so forth.
If marketing and business managers do not understand by now that Facebook is not an end but a means, they have a problem. However if they feel they can use the little advice in this book, then they are really in trouble.