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"Read this book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple
“A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work.” (John Chen, CEO, Sybase)
From the world's leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.
Geoffrey Moore's now classic Crossing the Chasm became a must-read book by presenting an innovative frame work to address the make or break obstacle facing all high tech companies: how to gain market share from early adopters and from mainstream consumers.
Based on twenty years' experience advising the top leaders of many of the world's most successful entereprises. Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.
As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarassingly low success rate in new-product launches, and widespread failure to sustain any kind of next-generation business at scale.
In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized a hierarchy of powers--category power, company power, market power, offer power and execution power--this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains
In today's ever-changing marketplace, its just a matter of time before a company is faced with the innovation dilemma. Companies very often get trapped in their own legacy. Read morePublished 5 months ago by kapil khanna
Somehow felt ill structured in bringing out the message. Didn't enjoy.Published 8 months ago by Janakiraman Srinivasan
There really aren't that many revolutionary ideas in this book. That isn't a bad thing. Geoffrey Moore has in one book brought together theoretical ideas from several resources and... Read morePublished 10 months ago by Devin B. Hedge
Love the book. This is a very practical approach to a business that is stuck.Published 11 months ago by Edward D Pierce
Fun reading for all involved in business even if you're not a manager.
Because the real life examples of companies we all know this book get you in to the topic and makes it... Read more
Reading this book was like being at the local barber shop listening to regulars talk and retell the same story they told you last time you were in, and the time before that, and... Read morePublished on July 7, 2013 by Eskimo
This wraps up the series with excellent perspective and process on how to structure and plan your business development investments.Published on March 18, 2013 by IT Setup Guy for Small Company
Very well articulated thought that all of us inherently seem to understand but struggle to understand with clarity and purpose. Read morePublished on February 11, 2013 by Mahesh Rangarajan