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Espresso! Starting and Running Your Own Coffee Business Paperback – November 2, 1995

ISBN-13: 978-0471121381 ISBN-10: 047112138X
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Espresso! Starting and Running Your Own Coffee Business + The Complete Idiot's Guide to Starting and Running a Coffeebar (Idiot's Guides) + Start & Run A Coffee Bar (Start and Run A)
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Editorial Reviews

From the Publisher

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

From the Back Cover

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:

  • Get started in business for as little as $15,000
  • Secure the optimum location
  • Get the financing that best suits your goals
  • Buy, use, and maintain equipment
  • Find and deal with suppliers
  • Market your espresso business with little or no capital
  • Brew delicious, high-quality coffee drinks that keep customers coming back for more
  • Hire and manage personnel
  • And much more

Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

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Product Details

  • Paperback: 224 pages
  • Publisher: Houghton Mifflin Harcourt (October 19, 1995)
  • Language: English
  • ISBN-10: 047112138X
  • ISBN-13: 978-0471121381
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #621,743 in Books (See Top 100 in Books)

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Customer Reviews

3.1 out of 5 stars

Most Helpful Customer Reviews

33 of 33 people found the following review helpful By A Customer on February 16, 1999
Format: Paperback
I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.
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33 of 36 people found the following review helpful By A Customer on December 20, 1998
Format: Paperback
Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.
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14 of 14 people found the following review helpful By P. Kral on July 25, 2004
Format: Paperback Verified Purchase
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. As it is, it lacks details but does give good basic information. You can start here but "Become a coffee house owner" is far more detailed, with business plans, budgets, specific list of items needed (down to the grease trap), contacts, employees, probably health requirements etc. I did gain some knowledge from this book, but it won't be a point of referral in the future.
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19 of 21 people found the following review helpful By Charles Wm Anderson @wordpress on December 30, 2003
Format: Paperback
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"
If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.
You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!
By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.
Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
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7 of 7 people found the following review helpful By A Customer on December 8, 2000
Format: Paperback
This book is good if you are interested in a Cart or Kiosk coffee business. It does not go in to much detail in other types of coffee businesses.
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9 of 10 people found the following review helpful By Jeff Bischoff on April 24, 2003
Format: Paperback
This book barely skims what you will need to know to open a specialty coffee establishment. If you are interested in opening a cart or kiosk or are just toying with the idea of opening an espresso establishment; then this book is a good starting point. If you are planning to open an espresso shop or drive through then I suggest that you put your money elsewhere.
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5 of 6 people found the following review helpful By fnordian on May 18, 2003
Format: Paperback
This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.
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3 of 3 people found the following review helpful By Joe Frabosilio on December 29, 2005
Format: Paperback
This should be the title "Thinking about running a Coffee Business" I gave this 3 stars because it is very easy to read, straight to the point, does point out some warning signs.

If your already in the business then, forget it.
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