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The Essence of Corporate Strategy
 
 
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The Essence of Corporate Strategy [Hardcover]

Cuno Pumpin (Author)


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Book Description

October 1987 0566025655 978-0566025655
The books in the Gower Business Enterprise Series provide practical guidance on enterprising ways of managing important business activities. They describe methods and strategies which will work in most companies, regardless of size, industry or location. They are written by those who work in the real world for managers who like to get things done. This book will help companies to improve performance and increase long term productivity. Written by one of Europe's leading business strategists, it describes ways to plan and achieve corporate objectives by using 10 laws of SEP management. SEP are "Strategic Excellence Positions" which set out Cuno Pumpin's principles of corporate strategy, concerned with ways of involving people in decision making to secure optimum performance.
--This text refers to the Paperback edition.

Product Details

  • Hardcover: 200 pages
  • Publisher: Gower Pub Co (October 1987)
  • Language: English
  • ISBN-10: 0566025655
  • ISBN-13: 978-0566025655
  • Product Dimensions: 9.7 x 7.5 x 0.8 inches
  • Shipping Weight: 1.4 pounds
  • Amazon Best Sellers Rank: #818,326 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Could you imagine Caesar, Wellington or Montgomery at the head of Ford, General Motors or Du Pont? Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Strategic Excellence Positions, General Motors, Texas Instruments, General Electric
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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