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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve Paperback – October 1, 2009

5 out of 5 stars 3 customer reviews

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About the Author

Mr. Lantz was in private practice as a "large firm" corporate and securities attorney in Phoenix, Arizona (Snell & Wilmer LLP) for five years, served as senior counsel at an international resources company (BHP Billiton) for seven years, and served as VP, General Counsel, and Corporate Secretary for an aerospace and defense contractor in St. Louis (Westar Aerospace and Defense Group, Inc.). As an entrepreneur, Mr. Lantz founded Internet companies Esquire Interactive, 55-Alive!, RV Listings Online.com, and Retirement Communities Online, and is a co-founder of Widget Realm, Inc., a company devoted to developing communication widgets on the Yahoo! widget platform. Mr. Lantz currently serves as an officer and director on a number of Internet and non-Internet - based companies, and formerly served as President, CEO, and a Director of a publicly-held mining exploration company. Mr. Lantz graduated from Indiana University's Maurer School of Law cum laude and was a member of Law Journal/Law Review, and received an M.B.A. in Finance from Indiana University's Kelley Graduate School of Business, both in December, 1990. He also received a B.B.A. in Business Administration (Finance and Marketing) from The University of Iowa in May, 1987. Mr. Lantz has authored a number of articles on Internet marketing for attorneys. Mr. Lantz is a member of the Arizona State Bar Association, and admitted to practice before the Supreme Court of Arizona and the United States District Court, District of Arizona.

Product Details

  • Paperback: 280 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 1, 2009)
  • Language: English
  • ISBN-10: 1449540546
  • ISBN-13: 978-1449540548
  • Product Dimensions: 7.5 x 0.6 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,879,397 in Books (See Top 100 in Books)

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Top Customer Reviews

Jeff Lantz represents the best of both worlds: He is an attorney who understands what consumers want and look for -- and is an honest, cutting-edge, competent Internet marketer.

Before I continue, let me frame this review: I run a competing attorney marketing firm, but what Lantz' book has to offer is so valuable I encourage every attorney with a website, or planning a website, to read his book - even if it means you end up calling him for your marketing services. I read his book as I have read countless Internet marketing books expecting "more of the same" and looking for flaws to poke fun at. Instead I found myself nodding with every page, "Jeff Lantz gets it!" After reading his book, you too will "get it."

Lantz guides readers through everything from the process of selecting a domain name, choosing a host provider to security, servers, web design, optimization and marketing in layman's terms. This is not a hardcore "scary" book only for geeks - he uses examples and sometimes humor to get his message across. He thoughtfully covers one of the most important aspects of attorney marketing that too many of the "Big Guy" companies miss: developing a site as an extension of your firms' core values and highlighting services that people will want.

He explains why content is king - and how the right content can make or break success. He provides great advice and examples on how to determine what content you should and should not have on your website right down to developing impressive attorney profiles that will resonate with visitors.
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Excellent book on attorney internet marketing. I own and operate a small Manhattan law firm ([...]) and incorporate many of the concepts that the author mentions in his book. I studied business,including finance, management and marketing at the NYU Stern School of Business before I became a lawyer. This book has many sensible business and marketing concepts. I think it might be particularly useful for the lawyer who wants to develope his own website but has no prior business or marketing training.
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Verified Purchase
I needed to purchase this book to help me understand some issues in the design of my business. I did well by purchasing it.
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