The Essential Guide to the Business of U.S. Mobile Wireless Communications [Paperback]

John P. Burnham (Author)

Book Description

Series: Essential Guide Series | Publication Date: August 7, 2001

This book delivers an up-to-the-minute, non-technical, business-focused assessment of the U.S. wireless industry. Written by a leading strategist, it explains underlying technologies with exceptional clarity and simplicity, and offers unmatched insight for wireless purchasers, marketers, sales professionals, investors, and other non-technical professionals. The Essential Guide to the Business of U.S. Mobile Wireless Communications gives non-technical professionals comprehensive guidance for wireless decision-making. In assessing the wireless industry, John P. Burnham utilizes multiple tools for competitive analysis, including the Porter Framework for understanding competition; recent growth and market share projections, current profitability, and market valuations. Burnham covers both TDMA and CDMA technologies, analyzing each key wireless business market, including voice, data, and paging carriers, infrastructure providers, end-user terminal and device manufacturers, value added service providers, and consumers.

Editorial Reviews

From the Back Cover

Unlock the value chain in mobile wireless communications through this insightful industry analysis.

• The complete decision-maker's guide to the U.S. wireless industry
• Understand the key technologies in mobile wireless communications
• Discover where the market opportunities and the financial risks are the greatest
• Access to an updated analysis of industry growth, structure, market share, and profitability
• Recognize the key business issues faced by carriers, infrastructure providers, device manufacturers, service providers, and customers
• Learn the major hurdles in moving to new 2.5/3G technologies and offering new retail and business services

The complete, non-technical introduction to the U.S. wireless industry for every professional!

This book delivers an up-to-the-minute, non-technical, business-focused analysis of the U.S. mobile wireless communications industry. Written by a leading industry strategist, it explains the underlying technologies with exceptional clarity and simplicity, and offers unmatched insight for non-technical professionals. In making his assessments, John P. Burnham combines sophisticated market analysis with an insider's understanding of the industry's key competitive dynamics. The book offers end-to-end coverage of these issues, and more:

• Voice, data, and paging carriers and their customers
• Infrastructure suppliers
• Device manufacturers including handsets, PDAs, pagers, and beyond
• Mobile Internet, Wireless ISPs (WISPs), Wireless ASPs (WASPs),
• New analyses of growth, market share, profitability, and industry structure for the different segments of the mobile wireless communications industry
• Mobile wireless data and 2.5 & 3G technologies: WAP, SMS, CDPD, i-Mode, GPRS, EDGE, W-CDMA, CDMA2000 and more
• Location technologies, Telmetry, and Telematics
• New revenue generation approaches, business models, and applications

John P. Burnham puts the entire mobile/wireless industry in the palm of your hand. You'd normally pay thousands of dollars for this much expert information—if you could get it at all. Don't even think about making your next high-stakes mobile/wireless decision without this book!

About the Author

JOHN P. BURNHAM has extensive experience in the telecommunications field. He is an executive with responsibility for North American strategy development, competitive analysis, and research for one of the world's preeminent consumer electronics companies. Prior to that, he was Manager of Corporate Strategy for a regional Bell operating company. Burnham has an MBA from the Fuqua School of Business at Duke University, with a concentration in Strategic Planning and Marketing. He also earned a B.S. in Finance from Arizona State University.

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Product Details

• Paperback: 256 pages
• Publisher: Prentice Hall; 1st edition (August 7, 2001)
• Language: English
• ISBN-10: 0130420557
• ISBN-13: 978-0130420558
• Product Dimensions: 9.2 x 7.1 x 0.9 inches
• Shipping Weight: 1.1 pounds
• Amazon Best Sellers Rank: #3,378,257 in Books (See Top 100 in Books)

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