Customer Reviews

Essential Business Tactics for the Net, 2nd Edition

5 star:		(22)
4 star:		(3)
3 star:		(2)
2 star:		(1)
1 star:		(1)

 

 

Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.

No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.

This is great book with practical information, especially for the small to mid-size business. You can apply the information instantly to develop new business, find critical information and build a database for the future. Buy it!

If you have anything to do with the business of internet marketing, you would have to be crazy NOT to buy this book! It is filled with so many useful tidbits, strategies and ideas, that even those of us who think we know how to market on the internet can learn scores of useful information that will make us, our business and the internet a better place to be.

What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!

Larry Chase's book is packed with practical guidance for developing a high-impact online presence. Larry is well-grounded in the nitty-gritty of what works and how to bring it off. I especially appreciate his section on email marketing (pages 224-34), one of my particular areas of interest -- and one that still raises questions for people new to Internet marketing. "Essential Business Tactics" is a great contribution to the Internet business library.

I was amused by the comment that "Larry Chase is the Gomer Pyle" of Internet commerce. Actually, he's something like Jim Nabors, the man who played Pyle. Like Nabors, he has a strong voice, and stands for old-fashioned business virtues. Stating and re-stating what sounds obvious to some may seem like a wasted exercise, but it's not at all. In this book Larry Chase tells what works, and what hasn't, based on the real experience of real people. That can be very empowering. It was for me.

Chase is obviously savvy and yet writes in a style easily assimilated by the novice. Perhaps his use of novice Nancy Hangar aided him in his "beginner-friendly" approach.

Larry Chase is the Sgt. Friday of Internet marketing. He has a no nonsense, no BS approach that sticks to the facts, unlike many of the fancy pants new arrivals who define old concepts with new terms and claim that equates to insights. Whether you're a Big Dog or a Puppy in the world of e-commerce, this book contains information that you will find useful. So grab a couple of pints of Guinness and read it.