Customer Reviews

The Essential Guide to Knowledge Management: E-Business and CRM Applications

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This is one heck of a book. I had to get it for a class in Knowledge Management.
This is not an easy read. It was written for those who are already in the management profession and is definitely not "dumbed down" for the ignorant masses.
But if you are sincerely want a comprehensive understanding this seems like a decent book.

This book is a must read for any Executive through manager in a company that is entertaining a CRM implementation. The book covers many helpful hints and constructs that will help save time, money, and human capital. In today's business climate of collaborative solutions pitched by the major competitors (SAP, Siebel, PeopleSoft, J.D. Edwards, etc.), many of their software offerings, solutions, and web sites are geared from their perspective. It's not too hard to get lost in all of their jargon. This book shows the other side--from an business point of view--to implementing a knowledge CRM business strategy. The book covers how to evaluate people for the team and progress throughout the project. The tables throughout the book are outstanding as they compare, contrast, list critical success factors, metric measurement, audit questions and methods, etc.