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10 of 10 people found the following review helpful:
5.0 out of 5 stars
outstanding primer,
By A Customer
This review is from: The Essential Guide to Managing Corporate Crises: A Step-by-Step Handbook for Surviving Major Catastrophes (Hardcover)
This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits!
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The Essential Guide to Managing Corporate Crises: A Step-by-Step Handbook for Surviving Major Catastrophes by Ian Mitroff (Hardcover - May 23, 1996)
Used & New from: $12.00
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