• List Price: $12.00
  • Save: $4.70 (39%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all itâ?TMs still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor's Business Daily Paperback – December 13, 1999

ISBN-13: 063-9785318620 ISBN-10: 0071357548 Edition: 1st

Buy New
Price: $7.30
92 New from $2.80 309 Used from $0.01 8 Collectible from $7.50
Amazon Price New from Used from
"Please retry"
$2.80 $0.01
Unknown Binding
"Please retry"

Frequently Bought Together

24 Essential Lessons for Investment Success: Learn the Most Important Investment Techniques from the Founder of Investor's Business Daily + The How to Make Money in Stocks Complete Investing System: Your Ultimate Guide to Winning in Good Times and Bad + How to Make Money in Stocks:  A Winning System in Good Times and Bad, Fourth Edition
Price for all three: $43.76

Buy the selected items together


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 176 pages
  • Publisher: McGraw-Hill; 1 edition (December 13, 1999)
  • Language: English
  • ISBN-10: 0071357548
  • ISBN-13: 978-0071357548
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (85 customer reviews)
  • Amazon Best Sellers Rank: #196,544 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

In 24 Essential Lessons for Investment Success, the founder of Investor's Business Daily and author of How to Make Money in Stocks, William O'Neil, distills his 40 years of experience, study, and analysis of the market into a series of lessons about how to buy and sell stocks. O'Neil is neither a pure fundamentalist nor a technician--instead, he advocates blending both approaches, applying fundamental analysis to identifying the best companies and technical analysis to understanding the price actions of those stocks. The lessons cover everything from protecting your investment account (always cut your losses at 8 percent of the purchase price) and basic chart reading (identifying market tops and bottoms) to understanding relative price strength and tips on building a concentrated portfolio. While not absolutely necessary, it helps to have a copy of Investor's Business Daily handy: these lessons were drawn from a series that O'Neil wrote, which frequently mention features unique to that newspaper. 24 Essential Lessons for Investment Success is a easy-to-read, commonsense guide to stock picking that both novices and seasoned investors should find extremely useful. --Harry C. Edwards

From the Back Cover

One of the world's leading investment advisers offers unique

investing do's and don'ts that help you multiply your money.

Drawing from his highly popular "26 Weeks to Investment Success" series in Investor's Business Daily, chairman and founder William J. O'Neil gives you a bounty of proven, easy-to-apply techniques for building a profitable portfolio. O'Neil cuts through the static of conventional "wisdom" with a refreshing array of common-sense strategies that help you accurately gauge the market . . . buy and sell stocks at just the right moment . . . seize opportunities presented by market corrections . . . take advantage of the rich potential of mutual funds . . . and successfully manage your portfolio. Essential reading for investors of all levels, this eye-opening guide to solid investment practices now puts the goal of long-term financial security easily within your reach.

Praise for O'Neil's 24 Essential Lessons for Investment Success:

"When it comes to investment and stock selection, you couldn't get a better mentor than Bill O'Neil. . . . A must read for the serious do-it-yourself investor."

­­ Harry S. Dent, Jr., author, The Roaring 2000s and The Roaring 2000s Investor

"There simply isn't any other book that can be called a handbook for Cramer, Berkowitz." ­­ Jim Cramer, Co-founder, TheStreet.Com & Hedge Fund Manager, Cramer, Berkowitz & Co.

"No fad can compete for long with the sound principles that William O'Neil shares with investors. In my 35 years in the business, I've found very few folks who really know the market, how to pick good stocks over time, and when to sell better than Bill."

­­Foster Friess, Chairman, Friess Associates and Co-Manager, Brandywine Funds

"In this era of information overload, day trading, and market volatility, author Bill O'Neil takes the emotion out of investing and lays out a clear, understandable road map on long-term investing."

­­Linda O'Bryon, Senior Vice President and Executive Editor, Nightly Business Report

More About the Author

William J. O'Neil is the founder and chairman of Investor's Business Daily. He also founded William O'Neil + Company, a leader in equity market information and data research for more than 400 major institutional money managers worldwide.

Customer Reviews

The book has certainly good tips and some others not that good.
Murilo S M Schunke
This book will help beginners tremendously and also can be very beneficial for experienced traders and investors to revisit to keep on the right track.
Steve Burns
This book also introduces everyone to William O'Neil's famous newspaper Investor's Business Daily.
Miguel Rodriguez

Most Helpful Customer Reviews

Format: Paperback
This book is an elaboration on the investment techniques in Mr. O'Neil's prior book, How to Make Money in Stocks. The elaboration focuses on additional insights into avoiding losses and using technical analysis (examining stock price and volume charts) to pick optimal stocks and times to buy and sell. If you haven't already read How to Make Money in Stocks, this book will lack context. I suggest that you not read this book until you have read that one. If you have read that one, this book will be valuable to you only if you plan to do your own stock picking and wish to use the Momentum Growth Investing model that Mr. O'Neil recommends in that book, and supports in Investors Business Daily. If this book is not yet right for you, based on these qualifications, you need read no further.
If this book fits, then, let me go on to provide some caveats. First, it is often hard to limit your losses in the kinds of stocks recommended by this technique. Following a company warning about earnings, it is not unusual for these stocks to fall 15-40 percent without ever trading at any price in between. So your losses may well be larger than he suggests here.
Second, technical analysis is a field that is filled with ambiguity. Your success in reading charts will not be as good as these examples suggest. Many academic studies fail to find any value in technical analysis.
Third, the kind of stocks that are recommended can perform very poorly if the market goes through a prolonged drop in valuation (as last occurred from 1973-1975). You will be buying stocks that are trading at enormous multiples. You could experience more sustained losses than Mr. O'Neil suggests in such a changed market environment, if it were to recur.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
54 of 57 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on May 9, 2000
Format: Paperback
O'Neil has attracted a wide and deep following as founder of Investor's Business Daily and as author of a previous best-selling book, How to Make Money in Stocks. In this book, he offers 24 "essential lessons" which he has learned from his extensive prior experience. Each of the "essential lessons" makes sense but I think they have the greatest value only when used together (in combination) as you formulate an investment plan. Once you have your plan and begin to implement it, understand that your work has only begun...not ended. Track earnings and sales, frequently check relative price strength, follow chart patterns, etc. (O'Neil's Lesson 11 explains "How to Read Stock Charts Like a Pro", not occasionally but "frequently" and better yet daily.) No doubt sophisticated investors view this book as "simplistic" and "obvious." For them, it probably is. But for most of the rest of us, this book provides helpful explanations and sound advice. Also, as more people participate in 401 (k) plans and exercise stock options, a book such as this can give them a better understanding of their investments. I also recommend this book as a gift to recent graduates of college and universities. The sooner they understand the vocabulary and the concepts of stock investments, the better.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
24 of 24 people found the following review helpful By Baltic Books on August 4, 2001
Format: Paperback
Honestly, you should not pick up this book if you are looking for a comprehensive guide to investing. Instead O'neil's "How to Make Money..." is what you should be looking at. Consider this a guide to investing principles as applied to using Investor's Business Daily. If you keep that in mind you'll stay happy reading William O'Neil's latest book. You'll draw out useful nuggets and basic investing principles, but most of all, you'll better understand how basic principles well help you get the most out of IBD.
The book is written in a basic interview approach-- someone probably asked questions and then recorded the answers over a period of years. That makes the volume consise and very easy to read. In fact, you'll barrel through it in no time.
If you are relatively new to IBD, you need to read this. And, if you are a new subscriber you've probably received a copy with your subscription! If you didn't-- with patience, over time you can read through the book as it is reprinted chapter by chapter in the paper itself. O'Neil does this from time to time.
Someone in another review said this book is a giant advertizement for the Daily. No denying that-- but rather than seeing the comment as a criticism, look at it as a worthwhile suggestion. If you are considering getting into investing, I'd strongly recommend Investor's Business Daily as one of your first steps toward starting your learning curve.
And, if the book isn't included with your subscription, then be sure to pick it up at the same time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
36 of 39 people found the following review helpful By A Customer on January 14, 2000
Format: Paperback Verified Purchase
As usual, O'Neil puts out a must-have product for intermediate to neophyte traders. It should also do well as a reference for experienced traders. O'Neil has taught his methods to thousands of traders over the years and made a lot of people very happy.
The advice here isn't anything that hasn't been seen elsewhere, but it hasn't been put together in quite this way before either.
If you aren't quite sure of the success of his methods, go no further than a terrific set of interviews with two of his top disciples. Kevin Marder (another O'Neil-o-phile) formerly of CBS Marketwatch, published the interview at tradingmarkets.com. Its a good read and attests to the potential of O'Neil's strategies.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews