Customer Reviews

Essential Law for Marketers

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I have known and worked with Ardi Kolah for a number of years and have found no one with such an in-depth understanding of the legal side of marketing.

In today's highly litigious society, knowledge of what is permissible in marketing is essential, even more so given the complex regulatory framework in which organisations operate today.

This book is well written, easy to understand and is a must for any truly professional marketer.

I have known Ardi Kolah since he was an outstanding post graduate law student here at University College London. On the basis of that contact I am sure that Essential Law for Marketers is an exceptional book in terms of its content and clarity of writing. It is important that such a book be read by all law students who are interested in working within the creative industries and those who need a robust introduction to the way in which law has influenced this important sector.

Ardi Kolah has captured many of the substantial legal issues that marketers could face as regulation and compliance standards increase. This book offers clear explanations of relevant law, with examples and practical advice for maintaining marketing momentum.....

Ardi Kolah's Essential Law for Marketers has been written with the legal virgin in mind and that includes a surprising number of advertising practitioners who should at least have a basic knowledge of the laws governing their business. This book is full of practical tips and suggestions that will also be relevant to the seasoned campaign director and is sure to prove essential reading for anyone in the advertising industry who needs to get up to speed with this complex area.

If you want an intelligent overview of the application of the law for marketers, then this is it. It should have been around years ago ...

The convergence between law and public relations practice is getting closer particularly where statements and claims are now subject to both public scrutiny as well as legal challenge. Ardi Kolah is one of the industry's most accomplished public relations and marketing practitioners and has produced a well written and easy to understand guide to the law and I've no doubt the book will become the standard reference work on the subject.

Ardi Kolah has spent a lot of time studying the sponsorship scene from a variety of different angles. Essential Law for Marketers is required reading for anyone involved in sponsorship management and practice. The book succinctly explains the various laws and regulations which sponsors and property owners need to be aware of and the chapters on sponsorship and hospitality, as well as ambush marketing and data protection, take very complicated subjects and make these simple to comprehend.

This is an extremely useful book for any student of marketing. There is a very clear description of all the main legal issues which affect a marketer. The clarity of the writing will be a very pleasant surprise to anyone who previously has seen legal language as impenetrable.

Legal points are illustrated by recent stories on marketing campaigns. We are necessarily affected by EU law and the book seamlessly moves across the various international legal
systems.

Also, it happens to be a very good book on marketing too. Many off-beat marketing tactics, e.g. Ambush marketing, are given a good factual explanation. I was surprised to find a legal book that I actually wanted to read. Students of CIM and CAM will find this a painless overview of a topic which could bring them grief. Thanks to this book, they are less likely to be caught out in a legal difficulty over marketing.

Understanding the law has become strategically important to the practice of modern communication, yet the majority of managers are poorly informed as to how the law can be used to protect and to promote corporate reputation and brand value. In this new book, Ardi Kolah presents the authoritative work on the subject, providing practical advice on how to integrate the communications power of the law into marketing and PR campaigns.

Brands and the value that they deliver are crucial for today's business. We have traditionally poorly understood the complex legal framework within which we operate. Ardi Kolah's legal knowledge and his insight into marketing strategy combine to set the industry standard. This book will appeal not just to marketers but to everyone involved in brand marketing and communication.