The Essential Secrets of Effective Direct Mail [Paperback]

John Fraser-Robinson (Author)

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Book Description

Publication Date: January 1992

A practical book providing straightforward advice to those people wishing to put together a direct mailshot or campaign. This guide takes the reader through all the facets of direct mail including lists, design, production testing and analysis.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A practical book providing straightforward advice to those people wishing to put together a direct mailshot or campaign. This guide takes the reader through all the facets of direct mail including lists, design, production testing and analysis.

Product Details

Paperback: 304 pages
Publisher: Mcgraw Hill Book Co Ltd; Rev Sub edition (January 1992)
Language: English
ISBN-10: 0077075617
ISBN-13: 978-0077075613
Product Dimensions: 8.8 x 5.8 x 0.7 inches
Shipping Weight: 15.5 ounces
Amazon Best Sellers Rank: #6,212,477 in Books (See Top 100 in Books)

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