30 Essential Typefaces for A Lifetime (Paperback)

~ Joshua Berger (Author), Imin Pao (Creator)
Key Phrases: type foundry, art director, Akzidenz Grotesk, Bell Centennial, Franklin Gothic (more...)

Editorial Reviews

Product Description

There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

About the Author

Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.

---

Product Details Paperback: 200 pages Publisher: Rockport Publishers (March 1, 2006) Language: English ISBN-10: 1592532780 ISBN-13: 978-1592532780 Product Dimensions: 10.3 x 7.7 x 0.9 inches Shipping Weight: 2.3 pounds (View shipping rates and policies) Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews) Amazon.com Sales Rank: #98,140 in Books (See Bestsellers in Books) Popular in this category: (What's this?) #62 in  Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography

Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Search Inside This Book:

---

Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
type foundry, art director

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Akzidenz Grotesk, Bell Centennial, Franklin Gothic, Trade Gothic, Bell Gothic, Gill Sans, Vag Rounded, Avenir Next, Adrian Frutiger, Book Studio, Ray Gun, Times New Roman, Stempel Schneidler, Adobe Garamond, Did Graphics Inc, Majid Abbasi Designer, Art Chantry Client, Base Designer, Chris Ashworth Client, Chris Ashworth Designer, Christina Stein, Various Client, Adobe Caslon, Format Print, Art Chantry Designer

New!
Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Search Inside This Book:

---

Citations (learn more)

This book cites 10 books:

• Bill Viola by David A. Ross on page 87, and page 88
• The Cutting Edge by Kalamazoo Inst of Art in Back Matter
• Museum of Modern Art: Collected Poems (1971-1993) by J. H. Kennedy in Back Matter
• The Discovery of Heaven by Harry Mulisch on page 258
• Rhode Island (Portrait of America) by Kathleen Thompson in Back Matter

See all 10 books this book cites

---

Books on Related Topics (learn more)

The Elements of Typographic Style by Robert Bringhurst

Discusses:

• type foundry
• Gill Sans
• Adrian Frutiger

Meggs' History of Graphic Design by Philip B. Meggs

Discusses:

• type foundry
• Akzidenz Grotesk
• Adrian Frutiger

Typographic Specimens by Philip B. Meggs

Discusses:

• type foundry
• Franklin Gothic
• Gill Sans

Typographically Speaking by Margaret Re

Discusses:

• type foundry
• new typeface
• screen fonts

Typography by Friedrich Friedl

Discusses:

• type foundry
• Bell Centennial
• Franklin Gothic

From Gutenberg to OpenType by Robin Dodd

Discusses:

• type foundry
• new typeface
• good legibility

The Elements of Typographic Style by Robert Bringhurst Discusses: type foundry Gill Sans Adrian Frutiger Meggs' History of Graphic Design by Philip B. Meggs Discusses: type foundry Akzidenz Grotesk Adrian Frutiger Typographic Specimens by Philip B. Meggs Discusses: type foundry Franklin Gothic Gill Sans Typographically Speaking by Margaret Re Discusses: type foundry new typeface screen fonts Loading...

---

What Do Customers Ultimately Buy After Viewing This Item?

	81% buy the item featured on this page: 30 Essential Typefaces for A Lifetime 4.0 out of 5 stars (3) $26.40
	7% buy Typographic Specimens: The Great Typefaces 4.5 out of 5 stars (2) $23.49
	6% buy The Elements of Typographic Style 4.6 out of 5 stars (97) $19.77
	4% buy 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection 4.3 out of 5 stars (18) $13.59

Explore similar items

---

Tags Customers Associate with This Product  (What's this?) Click on a tag to find related items, discussions, and people. Check the boxes next to the tags you consider relevant or enter your own tags in the field below.  design(1) graphic design(1) typography(1) See all 4 tags... Your tags: Add your first tag

Search Products Tagged with   See most popular tags

---

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

---

 

Customer Reviews

3 Reviews 5 star:    (0) 4 star:  (3) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.0 out of 5 stars (3 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 3 of 3 people found the following review helpful: 4.0 out of 5 stars Its all about personal opinion, November 10, 2006 By  MMB (NJ) - See all my reviews When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book. 1 of 1 people found the following review helpful: 4.0 out of 5 stars EXCELLENT RESOURCE, January 3, 2007 By  Melba Gounas "peaches" (Adelaide, SA AUSTRALIA) - See all my reviews (REAL NAME)    a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc. 4.0 out of 5 stars 30 Essential Typefaces for a Lifetime-Review, August 17, 2009 By  Alicia L. Miller (Marietta, GA) - See all my reviews This was a handy recommendation from the Typography class I had to take. This book has been used over and over again for other classes and it can be quite quotable by the introductory pages that lead from typeface to typeface. I'm currently working on a newsletter for Layout, "Big Deal?" right?. The teacher is a really experienced Designer who still works in the field as a side job, and to "wow" her takes a lot or just a little when it comes to directly quoting from this text. It clearly states when certain texts should be used, the individual it originated from, and a brief history about them and examples of what the text looks like. Overall, it's very handy and affordable for the price and if I would have bought this one from school (though it wasn't required to have) it would have been a little on the pricey side.		Ad feedback   Search Customer Reviews Only search this product's reviews

---

Customer Discussions

This product's forum Discussion Replies Latest Post No discussions yet Ask questions, Share opinions, Gain insight Start a new discussion Topic: First post: Receive e-mail when new posts are made Prompts for sign-in   Guidelines Active discussions in related forums Discussion Replies Latest Post crafts arts and craft group 2489 7 hours ago crafts Is anyone on Etsy.com (PART III)? i would like to see your stuff! 203 12 hours ago crafts Do you have a crafty website? Please share! 135 1 day ago crafts Thanksgiving boredom and remedies 1 2 days ago graphic design Getting An Agent To Represent Your Work, Anyone w/Experience with This? 0 3 days ago graphic design Adobe Photoshop...Online class, or must I take it in class to learn? 3 5 days ago design Is everybody a designer today? 7 13 days ago Search Customer Discussions Search all Amazon discussions

The Typography community Latest activity 16 hours ago 666 customers have contributed 520 products, 47 lists & guides and more... › Explore the community The Graphic Design community Latest activity 16 hours ago 2,065 customers have contributed 1,453 products, 19 discussions and more... › Explore the community The Design community Latest activity 6 hours ago 5,537 customers have contributed 4,085 products, 384 lists & guides and more... › Explore the community Related forums crafts (109 discussions) design (10 discussions) graphic design (19 discussions) typography Explore more › See all Customer Communities › Your communities

---

Listmania!

Design is more than learning Photoshop: A list by Brian W. Jones "Considerate Consumer"   books for the serious graphic design student: A list by "s2bjkepl"   Typographic/Graphic Design Study: A list by Dave Kaplan "graphic designer and sometime aesthetician" Create a Listmania! list

Search Listmania!

---

So You'd Like to...

Learn about book design: A guide by Phobos Deimos "PD"   Polish Your Book Interior with Proven Typesetting Techniques: A guide by Karen A. Saunders "CEO of the award winning graphics design firm, MacGraphics Services"   read a good design book: A guide by "mackthaknife" Create a guide

Search Guides

---

Product Information from the Amapedia Community

Beta (What's this?)

Be the first person to add an article about this item at Amapedia.com.

› See featured Amapedia.com articles

---

Look for Similar Items by Category

• Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
• Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
• Books > Computers & Internet > Graphic Design
• Books > Home & Garden > Crafts & Hobbies

---

Look for Similar Items by Subject

Search Books by subject:
Typography & lettering
Typography
Design
Art & Art Instruction
Art
Art / General
Art / Graphic Arts
Graphic Arts - General
Graphic Arts - Typography
Type and type-founding
Design & Commercial Art


i.e., each book must be in subject 1 AND subject 2 AND ...

Ad feedback

 

Feedback If you need help or have a question for Customer Service, contact us.  Would you like to update product info or give feedback on images? Is there any other feedback you would like to provide? Your comments can help make our site better for everyone. Please note that we are unable to respond directly to all feedback submitted via this form, but we'll ask you to sign in so we can contact you if needed.

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

› View and edit your browsing history

Get to Know Us Careers Investor Relations Press Releases Amazon and Our Planet Make Money with Us Sell on Amazon Join Associates Self-publish with Us › See all Let Us Help You Shipping Rates & Policies Amazon Prime Returns Help

Canada | China | France | Germany | Japan | United Kingdom  And don't forget: Amazon Windowshop | AmazonWireless | Askville | Audible | DPReview | Endless | IMDb | Shopbop | SoundUnwound | Warehouse Deals by Amazon | Zappos Conditions of Use | Privacy Notice  © 1996-2009, Amazon.com, Inc. or its affiliates

Product Details

• Paperback: 200 pages
• Publisher: Rockport Publishers (March 1, 2006)
• Language: English
• ISBN-10: 1592532780
• ISBN-13: 978-1592532780
• Product Dimensions: 10.3 x 7.7 x 0.9 inches
• Shipping Weight: 2.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #98,140 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #62 in

  Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Its all about personal opinion, November 10, 2006

By	MMB (NJ) - See all my reviews

When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book.

1 of 1 people found the following review helpful:

4.0 out of 5 stars EXCELLENT RESOURCE, January 3, 2007

By	Melba Gounas "peaches" (Adelaide, SA AUSTRALIA) - See all my reviews (REAL NAME)

a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.

4.0 out of 5 stars 30 Essential Typefaces for a Lifetime-Review, August 17, 2009

By	Alicia L. Miller (Marietta, GA) - See all my reviews

This was a handy recommendation from the Typography class I had to take. This book has been used over and over again for other classes and it can be quite quotable by the introductory pages that lead from typeface to typeface. I'm currently working on a newsletter for Layout, "Big Deal?" right?. The teacher is a really experienced Designer who still works in the field as a side job, and to "wow" her takes a lot or just a little when it comes to directly quoting from this text. It clearly states when certain texts should be used, the individual it originated from, and a brief history about them and examples of what the text looks like. Overall, it's very handy and affordable for the price and if I would have bought this one from school (though it wasn't required to have) it would have been a little on the pricey side.