30 Essential Typefaces for A Lifetime (Paperback)

by Joshua Berger (Author), Imin Pao (Creator)
Key Phrases: type foundry, art director, Akzidenz Grotesk, Bell Centennial, Franklin Gothic (more...)

Editorial Reviews

Product Description

There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

About the Author

Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.

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Product Details Paperback: 200 pages Publisher: Rockport Publishers (March 1, 2006) Language: English ISBN-10: 1592532780 ISBN-13: 978-1592532780 Product Dimensions: 10.3 x 7.7 x 0.9 inches Shipping Weight: 2.3 pounds (View shipping rates and policies) Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews) Amazon.com Sales Rank: #342,869 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
type foundry, art director

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Akzidenz Grotesk, Bell Centennial, Franklin Gothic, Trade Gothic, Bell Gothic, Gill Sans, Vag Rounded, Avenir Next, Adrian Frutiger, Book Studio, Ray Gun, Times New Roman, Stempel Schneidler, Adobe Garamond, Did Graphics Inc, Majid Abbasi Designer, Art Chantry Client, Base Designer, Chris Ashworth Client, Chris Ashworth Designer, Christina Stein, Various Client, Adobe Caslon, Format Print, Art Chantry Designer

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

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Citations (learn more)

This book cites 10 books:

• Bill Viola by David A. Ross on page 87, and page 88
• The Cutting Edge by Kalamazoo Inst of Art in Back Matter
• Museum of Modern Art: Collected Poems (1971-1993) by J. H. Kennedy in Back Matter
• The Discovery of Heaven by Harry Mulisch on page 258
• Rhode Island (Portrait of America) by Kathleen Thompson in Back Matter

See all 10 books this book cites

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Books on Related Topics (learn more)

The Elements of Typographic Style by Robert Bringhurst

Discusses:

• type foundry
• Gill Sans
• Adrian Frutiger

Meggs' History of Graphic Design by Philip B. Meggs

Discusses:

• type foundry
• Akzidenz Grotesk
• Adrian Frutiger

Typographic Specimens by Philip B. Meggs

Discusses:

• type foundry
• Franklin Gothic
• Gill Sans

Typographically Speaking by Margaret Re

Discusses:

• type foundry
• new typeface
• screen fonts

Typography by Friedrich Friedl

Discusses:

• type foundry
• Bell Centennial
• Franklin Gothic

From Gutenberg to OpenType by Robin Dodd

Discusses:

• type foundry
• new typeface
• good legibility

The Elements of Typographic Style by Robert Bringhurst Discusses: type foundry Gill Sans Adrian Frutiger Meggs' History of Graphic Design by Philip B. Meggs Discusses: type foundry Akzidenz Grotesk Adrian Frutiger Typographic Specimens by Philip B. Meggs Discusses: type foundry Franklin Gothic Gill Sans Typographically Speaking by Margaret Re Discusses: type foundry new typeface screen fonts Loading...

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What Do Customers Ultimately Buy After Viewing This Item?

	76% buy the item featured on this page: 30 Essential Typefaces for A Lifetime 4.0 out of 5 stars (2) $26.40
	7% buy Design Elements: A Graphic Style Manual 4.6 out of 5 stars (20) $19.80
	7% buy The Elements of Typographic Style 4.6 out of 5 stars (96) $19.77
	7% buy Typographic Specimens: The Great Typefaces 4.5 out of 5 stars (2) $32.97

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2 Reviews 5 star:    (0) 4 star:  (2) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.0 out of 5 stars (2 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 3 of 3 people found the following review helpful: 4.0 out of 5 stars Its all about personal opinion, November 10, 2006 By  MMB (NJ) - See all my reviews When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book. 1 of 1 people found the following review helpful: 4.0 out of 5 stars EXCELLENT RESOURCE, January 3, 2007 By  Melba Gounas "peaches" (Adelaide, SA AUSTRALIA) - See all my reviews (REAL NAME)    a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.		Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 200 pages
• Publisher: Rockport Publishers (March 1, 2006)
• Language: English
• ISBN-10: 1592532780
• ISBN-13: 978-1592532780
• Product Dimensions: 10.3 x 7.7 x 0.9 inches
• Shipping Weight: 2.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #342,869 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Its all about personal opinion, November 10, 2006

By	MMB (NJ) - See all my reviews

When it comes to type faces, sometimes its all about personal opinions and taste. But this book covers the basics and talks about many of the type faces that i use often. It covers some typography history and explains why the typeface was origanlly created, and what the typeface is typically used for. Deffinately an interesting read if you're into typography, but if you're not and just want a type specimen book, then this book isnt for you. I'd have to say the essay "a day w/ out helvetica" was the best part of the book.

1 of 1 people found the following review helpful:

4.0 out of 5 stars EXCELLENT RESOURCE, January 3, 2007

By	Melba Gounas "peaches" (Adelaide, SA AUSTRALIA) - See all my reviews (REAL NAME)

a excellent resourse book thats easy to follow and point you in the right directions regarding type. it also has a unique way of pointing where the typeface is best used for. eg helvetica is good to use for display boards becaus of its x-height.etc.