This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
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Book Description
Editorial Reviews
Review
The writing exercises presented are a blessing for any teacher. The clarity of the writing sections of the text permits students to learn proper business writing and grammar. The clear examples and exercises provide the student with ample writing practice. Overall, an excellent text that will teach students proper business writing.
I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.
Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.
Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, I’m enjoying the ease provided the instructor. The instructor’s manual, electronic test bank, transparencies, and annotated teacher’s text are wonderful tools. I’m amazed at the total number of items available to help me!
I'm using WebTutorâ„¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorâ„¢ is an awesome complement to your text!
I've taught Business Communication since 1999 at Los Medanos College, and every semester the students comment on how much they like Essentials of Business Communication and especially the Web site. As an instructor I particularly enjoy the number of supplemental items that make my job easier, more interesting, and fun for the students and myself, and, most importantly, educational. Dr. Guffey is a dedicated and passionate professional, and instructors and students both benefit greatly from her textbooks.
Guffey seems to have her hands on the pulse of not only what is currently needed by students and instructors, but is looking toward what might be needed in the future. I think this is what has always made her textbooks seem more current than some of the other texts out there.
Essentials is a big hit with my students. While they are working through all the exercises and sharing their completed case problems with each other, I’m enjoying the ease provided the instructor. The instructor’s manual, electronic test bank, transparencies, and annotated teacher’s text are wonderful tools. I’m amazed at the total number of items available to help me!
I'm using WebTutorâ„¢ for the first time and so far, I'm impressed with the product! I fell in love with EBC just reviewing it over the Internet, and WebTutorâ„¢ is an awesome complement to your text!
About the Author
Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful:
5.0 out of 5 stars
An Excellent Guide to Business Writing,
By Jonathan C Knaus (Moscow, Russia) - See all my reviews
This review is from: Essentials of Business Communication (Paperback)
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Best Text for Learning Communication Skills,
By
Amazon Verified Purchase(What's this?)
This review is from: Essentials of Business Communication (Paperback)
I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Excellent book for college and your career,
By maggie20 "maggie20" (Anthem, AZ USA) - See all my reviews
This review is from: Essentials of Business Communication (Paperback)
Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!
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