Essentials of Business Communication [Paperback]

Mary Ellen Guffey (Author)

Book Description

ISBN-10: 0324313926 | ISBN-13: 978-0324313925 | Publication Date: January 24, 2006 | Edition: 007

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

Editorial Reviews

Review

"I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book."

"With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."

"ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work."

"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring."

About the Author

Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 560 pages
• Publisher: South-Western College Pub; 007 edition (January 24, 2006)
• Language: English
• ISBN-10: 0324313926
• ISBN-13: 978-0324313925
• Product Dimensions: 10.7 x 8.4 x 0.9 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (36 customer reviews)
• Amazon Best Sellers Rank: #46,139 in Books (See Top 100 in Books)
  • #41 in Books > Business & Investing > Skills > Business Writing

Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

5.0 out of 5 stars An Excellent Guide to Business Writing, April 2, 2000

By 

Jonathan C Knaus (Moscow, Russia) - See all my reviews

This review is from: Essentials of Business Communication (Paperback)

This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.

12 of 12 people found the following review helpful:

5.0 out of 5 stars Best Text for Learning Communication Skills, January 3, 2007

By 

N. Bruce (Tacoma, WA USA) - See all my reviews
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Amazon Verified Purchase

This review is from: Essentials of Business Communication (Paperback)

I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent book for college and your career, July 28, 2000

By 

maggie20 "maggie20" (Anthem, AZ USA) - See all my reviews

This review is from: Essentials of Business Communication (Paperback)

Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!