This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
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The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an out of print or unavailable edition of this title.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an out of print or unavailable edition of this title.
About the Author
Mary Ellen Guffey is Emerita professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree, summa cum laude, in business education from Bowling Green State University; a master's degree in business education from the University of Illinois, where she held a fellowship; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. She is the author of BUSINESS COMMUNICATION: PROCESS AND PRODUCT, a leading textbook in the field. She has also written BUSINESS ENGLISH, which serves more students than any other book in its field; PROFESSIONAL ENGLISH, ESSENTIALS OF COLLEGE ENGLISH, and ESSENTIALS OF BUSINESS COMMUNICATION, the leading text/workbook in its market.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful:
5.0 out of 5 stars
An Excellent Guide to Business Writing,
By Jonathan C Knaus (Moscow, Russia) - See all my reviews
This review is from: Essentials of Business Communication (Paperback)
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Best Text for Learning Communication Skills,
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Amazon Verified Purchase(What's this?)
This review is from: Essentials of Business Communication (Paperback)
I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Excellent book for college and your career,
By maggie20 "maggie20" (Anthem, AZ USA) - See all my reviews
This review is from: Essentials of Business Communication (Paperback)
Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!
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