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Editorial Reviews
Review
The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an out of print or unavailable edition of this title.
Product Description
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
See all Editorial Reviews
The coverage of writing strategies is thorough and practical. There is something for everyone - fundamental strategies for the beginning writer and advanced strategies for the more highly skilled students.
Internet and e-mail assignments keep the textbook up to date an allow students to combine skills in communication building with the latest in business issues and technology. The writing and research projects are helpful in developing these skills in students.
The frequent use of examples is great. They really help students understand the techniques, particularly with traditionally students who have had little or not exposure to business writing.
Dr. Guffey's resources for students and staff are crucial and very well done. I have never in my 19 years of teaching ever found an author so willing to create teaching materials that help us do our job. The Guffey resources are one of the many reasons we consistently use her materials on this campus. --This text refers to an out of print or unavailable edition of this title.
Product Description
This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.
See all Editorial Reviews
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90% buy the item featured on this page: Essentials of Business Communication (with www.meguffey.com Printed Access Card) $123.25 |
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5% buy Business Communication: Process and Product (with meguffey.com Printed Access Card) $125.00 |
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3% buy Essentials of Business Communication, 7th Edition |
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1% buy Business English (9th Edition) $110.92 |
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