Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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5.0 out of 5 stars
Great!,
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This review is from: Essentials of Contemporary Advertising (Paperback)
great shipping speed and book was in perfect condition!the book looks just like new and i am very happy with my purchase!
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4.0 out of 5 stars
Very informative and legible...,
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This review is from: Essentials of Contemporary Advertising (Paperback)
This book is informative and very legible for my class. I look forward to studying, when I typically don't care for it at all. Good references in advertising.
0 of 4 people found the following review helpful:
5.0 out of 5 stars
It's a textbook.,
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This review is from: Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer (Paperback)
This is a required textbook for the advertising class my daughter is taking. I saved quite a bit of money by buying it from Amazon instead of the campus bookstore. It is the same book and I am completely satisfied with this purchase.
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