Customer Reviews


14 Reviews
5 star:
 (8)
4 star:
 (5)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
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5.0 out of 5 stars Great book
The book is very informative. It's easy to read, and uses real life examples. I enjoyed being taught the material in class. I'm also going to read this on my own time as well.
Published 11 months ago by Nicole

versus
3.0 out of 5 stars school text book
had to have this for school so can't say that much as we did not really use the book all that much
Published 8 months ago by david pistey


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4.0 out of 5 stars Its a textbook, what can I say, March 23, 2014
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This review is from: Essentials of Contemporary Advertising (Paperback)
I am not sure I like this book for anything more than the fact that used it was super cheap. Wish it came in a Kindle edition though.
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3.0 out of 5 stars school text book, March 19, 2014
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This review is from: Essentials of Contemporary Advertising (Paperback)
had to have this for school so can't say that much as we did not really use the book all that much
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5.0 out of 5 stars Great book, December 5, 2013
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The book is very informative. It's easy to read, and uses real life examples. I enjoyed being taught the material in class. I'm also going to read this on my own time as well.
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4.0 out of 5 stars The only ad book., July 4, 2013
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This review is from: Essentials of Contemporary Advertising (Paperback)
Even my teacher complained about the lack of texts regarding advertizing, However, this book has a large repertoire of ad campaigns from the past that are very helpful and explain the evolution of advertizing through out the years. Great book, simple and to the point.
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5.0 out of 5 stars Books!!, February 7, 2013
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This review is from: Essentials of Contemporary Advertising (Paperback)
The book was a very good price! I will never go to the bookstore again!!! On-line books no more!!

Thanks,

Emi Aguila
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5.0 out of 5 stars Five Stars, October 12, 2014
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This review is from: Essentials of Contemporary Advertising (Paperback)
Condition as stated
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0 of 1 people found the following review helpful
4.0 out of 5 stars Some damage but good., January 21, 2014
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This review is from: Essentials of Contemporary Advertising (Paperback)
Just a few minor damages. Nothing to worry about. The book has dirt on the outside of it. It does the job though. Thanks.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Great Book!, August 19, 2013
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I wish the prices would have been the same as they are now (bought it for $67 last year but now $20 for new) but otherwise, great book! Only cover was very little worn out, pages were great- no tears, wrinkles, or scratches.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Just what I needed for my class., March 5, 2012
By 
Terri Sherman (JACKSONVILLE, FL, US) - See all my reviews
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This review is from: Essentials of Contemporary Advertising (Paperback)
I ordered this book for my advertising
class. This was the exact book I needed.
The book was shipped promptly and was in
great shape. Thanks!
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0 of 1 people found the following review helpful
5.0 out of 5 stars Great!, August 31, 2011
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This review is from: Essentials of Contemporary Advertising (Paperback)
great shipping speed and book was in perfect condition!the book looks just like new and i am very happy with my purchase!
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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising by William F. Arens (Paperback - April 16, 2008)
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