Essentials of Corporate Finance, 4/e by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters. They believe that understanding the "why" is just as important, if not more so, than understanding the "how," especially in an introductory course. Three basic themes emerge as their central focus: 1. An emphasis on intuition¿separate and explain the principles at work on a common sense, intuitive level before launching into specifics. Underlying ideas are discussed first in general terms, then followed by specific examples that illustrate in more concrete terms how a financial manager might proceed in a given situation 2. A unified valuation approach¿Net Present Value is treated as the basic concept underlying corporate finance. Every subject the authors cover is firmly rooted in valuation, and care is taken to explain how decisions have valuation effects. 3. A managerial focus¿Students learn that financial management concerns management. The role of financial manager as decision maker is emphasized and they stress the need for managerial input and judgment.
Bradford D. "Brad" Jordan is Professor of Finance and holder of the Richard W. and Janis H. Furst Endowed Chair in Finance in the Gatton College of Business and Economics at the University of Kentucky. He received a BSBA and PhD in Finance from the University of Florida. He joined the Gatton College in 1997 after serving on the faculties of the University of Georgia and the University of Missouri. Dr. Jordan specializes in corporate finance and financial asset valuation. He has published numerous articles in leading finance journals and has received a variety of research awards.
Dr. Jordan's recent research examines the pricing of U.S. Treasury obligations, the effect of taxes on security values, the valuation of exotic options, and the pricing of IPOs. His recent publications include "The Good News in Short Interest," with E. Boehmer and Z.R. Huszar, Journal of Financial Economics, 96, 2010, 80 - 97 (winner of the 2010 Fama/DFA award); "Analyst Behavior Following IPOs: The 'Bubble Period' Evidence," with D.J. Bradley and J.R. Ritter, Review of Financial Studies, 21, 2008, 101 - 134; and "Penny Stock IPOs," with D.J. Bradley, J.W. Cooney, and S.D. Dolvin, Financial Management 35, Spring 2006, 5 - 30 (lead article).
Dr. Jordan is coauthor of Fundamentals of Corporate Finance 9/e and Essentials of Corporate Finance 7/e, two of the most widely used business finance textbooks in the world, along with Fundamentals of Investments: Valuation and Management 6/e, a widely used investments text. He is an associate editor of The Journal of Financial Research and The Financial Review and a past-President of the Southern Finance Association.



