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Essentials of Entrepreneurship : What it Takes to Create Successful Enterprises Hardcover – May 2, 2003

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Editorial Reviews

From the Inside Flap

By taking risks and following their ?nancial dreams, entrepreneurs have the power to transform modern economies and societies in a number of positive ways. No one knows this better than The Indus Entrepreneurs (TiE), a global, not-for-pro?t organization–whose members include successful individuals from the worlds of

both business and academia–created for the advancement of entrepreneurship.

Conceived with the backdrop of several years of mentoring experience at TiE, the Essentials of Entrepreneurship addresses many of the common questions and issues faced by both new and seasoned entrepreneurs. This collaborative effort is ?lled with the perspectives and experiences of TiE members and sponsors who not only share their extensive knowledge in this ?eld, but also their passion for it.

Respected Professor C. K. Prahalad and TiE Chairman Kanwal Rekhi open this one-of-a-kind book with a comprehensive overview of entrepreneurship, discussing the attributes of a region or a nation that foster the spirit of risk taking and economic value creation, as well as the characteristics of successful entrepreneurs. This is followed by insights from three well-known entrepreneurial personalities: Eugene Kleiner, Narayana Murphy, and Peter Senge, who share their wealth of experience on both the business and human aspects of the entrepreneurial process.

After this introduction, a variety of TiE members and sponsors from Salomon Smith Barney to Sequoia Capital share their experiences on key issues that are important to entrepreneurs, including:

  • Business planning
  • Legal strategies
  • The human equation
  • Business presentations
  • Funding
  • Finance and accounting
  • Marketing and sales

Skillfully put together by the committed team at TiE, the Essentials of Entrepreneurship is an authoritative, readable, and all-inclusive how-to manual for entrepreneurs navigating through the intricacies of business creation. Before you try to create a successful company, read the Essentials of Entrepreneurship and learn how to do business the right way in the real world.

From the Back Cover

Praise for Essentials of Entrepreneurship

"To all new entrepreneurs: please read Essentials of Entrepreneurship before making your ?rst visit to potential investors, be they corporate, venture capitalists, or angels."
–William F. Miller, Professor Emeritus, Stanford Graduate School of Business
Chairman, Borland Software Corporation

"An informative and inspirational book for aspiring entrepreneurs building collective experiences and wisdom of outstanding leaders in the ?eld."
–Laura D’Andrea Tyson, Dean, London Business School

"The book literally covers every aspect of preparing the entrepreneur for creating a successful company."
–Suhas Patil, Founder and Chairman Emeritus, Cirrus Logic Inc.

"A unique collaboration of TiE, which has brought together experts from competing ?rms for the bene?t of entrepreneurship."
–Alfred Berkeley, Vice Chairman, the NASDAQ Stock Market

"This book represents the collective wisdom of The Indus Entrepreneurs (TiE); a required reading for aspiring and practicing entrepreneurs."
–Desh Deshpande, Co-Founder & Chairman, Sycamore Networks


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Product Details

  • Hardcover: 352 pages
  • Publisher: Wiley; 1 edition (May 2, 2003)
  • Language: English
  • ISBN-10: 0471444537
  • ISBN-13: 978-0471444534
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,980,806 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Prasad Kaipa on March 30, 2004
Format: Hardcover
I am one of the authors and am the director of TiE Entrepreneur Institute. TiE is a premiere entrepreneurial support organization started in the silicion valley in 1992 and now has 42 centers in 12 countries. TiE focuses on mentorship, networking and education. Many of the authors are associated with TiE and helped create companies valued over 200 billion dollars. You won't find the material written in this book anywhere else because many of the people are not academics but practitioners: VCs, successful entrepreneurs, consultants with real experience in building companies. Many of the people who wrote this book are luminaries in their field. This book contains guidelines, processes, practical suggestions and charts to help you launch and run your business to become successful.
We use this book as a resource book in TiE Institute to teach our entrepreneur sessions (over 2000 people attended our sessions in silicon valley last year) and recommend that you buy it and check it out for yourself!
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Format: Hardcover
This book compiles the expertise of some of the brightest minds in the start up arena. If you want practical tips from the best in the industry, this book is for you.
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