From the Inside Flap
both business and academiacreated for the advancement of entrepreneurship.
Conceived with the backdrop of several years of mentoring experience at TiE, the Essentials of Entrepreneurship addresses many of the common questions and issues faced by both new and seasoned entrepreneurs. This collaborative effort is ?lled with the perspectives and experiences of TiE members and sponsors who not only share their extensive knowledge in this ?eld, but also their passion for it.
Respected Professor C. K. Prahalad and TiE Chairman Kanwal Rekhi open this one-of-a-kind book with a comprehensive overview of entrepreneurship, discussing the attributes of a region or a nation that foster the spirit of risk taking and economic value creation, as well as the characteristics of successful entrepreneurs. This is followed by insights from three well-known entrepreneurial personalities: Eugene Kleiner, Narayana Murphy, and Peter Senge, who share their wealth of experience on both the business and human aspects of the entrepreneurial process.
After this introduction, a variety of TiE members and sponsors from Salomon Smith Barney to Sequoia Capital share their experiences on key issues that are important to entrepreneurs, including:
- Business planning
- Legal strategies
- The human equation
- Business presentations
- Finance and accounting
- Marketing and sales
Skillfully put together by the committed team at TiE, the Essentials of Entrepreneurship is an authoritative, readable, and all-inclusive how-to manual for entrepreneurs navigating through the intricacies of business creation. Before you try to create a successful company, read the Essentials of Entrepreneurship and learn how to do business the right way in the real world.
From the Back Cover
"To all new entrepreneurs: please read Essentials of Entrepreneurship before making your ?rst visit to potential investors, be they corporate, venture capitalists, or angels."
William F. Miller, Professor Emeritus, Stanford Graduate School of Business
Chairman, Borland Software Corporation
"An informative and inspirational book for aspiring entrepreneurs building collective experiences and wisdom of outstanding leaders in the ?eld."
Laura DAndrea Tyson, Dean, London Business School
"The book literally covers every aspect of preparing the entrepreneur for creating a successful company."
Suhas Patil, Founder and Chairman Emeritus, Cirrus Logic Inc.
"A unique collaboration of TiE, which has brought together experts from competing ?rms for the bene?t of entrepreneurship."
Alfred Berkeley, Vice Chairman, the NASDAQ Stock Market
"This book represents the collective wisdom of The Indus Entrepreneurs (TiE); a required reading for aspiring and practicing entrepreneurs."
Desh Deshpande, Co-Founder & Chairman, Sycamore Networks