Essentials of Entrepreneurship and Small Business Management (4th Edition) [Paperback]

Thomas W. Zimmerer (Author), Norman M. Scarborough (Author)

Book Description

ISBN-10: 0131491784 | ISBN-13: 978-0131491786 | Publication Date: May 17, 2004 | Edition: 4

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Editorial Reviews

From the Back Cover

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Excerpt. © Reprinted by permission. All rights reserved.

The twenty-first century has dawned with entrepreneurship as a major force shaping the global economy. The future growth of this economy lies in the hands of men and women committed to achieving success through innovative customer-focused new products and services. At the heart of this global movement are entrepreneurs who demonstrate their willingness to assume the risks associated with creating new business ventures. Those who possess the spirit of entrepreneurial leadership haVL1' led, and will continue to lead, the economic revolution that has proved repeatedly to raise the standard of living for people everywhere. We hope that you will join this economic revolution to bring about lasting, positive changes in your own community and around the world.

This fourth edition of Essentials of Entrepreneurship and Small Business Management introduces you to the processes of new venture creation and the critical knowledge you need to manage your business once it is formed. We,hope that you will follow your dream of becoming a successful entrepreneur with the help of this textbook and your instructor.

Text Features

• Sections 2, 3, and 4 focus on "Building a Business Plan," and Section 5 covers "Putting the Business Plan to Work."
• Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities. Students learn to think like entrepreneurs.
• Chapter 7, "E-Commerce and the Entrepreneur," serves as a practical guide to using the Web to conduct business in the twenty-first century.
• The You Be the Consultant feature challenges students to apply what they've learned. Each chapter contains at least two of these boxed illustrations based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• New, attractive layout includes in-margin glossary and learning objectives.
• Business Plan Pro, the best-selling business planning software package from Palo Alto Software, is a valuable tool that helps students build winning business plans for their entrepreneurial ideas. The end-of-chapter Business Plan Pro exercises enable students to apply the knowledge they've gained from reading the chapter to using Business Plan Pro. A brief user guide is available in the instructor's manual.
• The Business Disc is a sophisticated experiential learning simulation, which leads students through the steps of planning and managing a small business. Using video vignettes, students interact with scores of real people as they build and operate any kind of business: service, retail or manufacturing. The end-of-chapter Business Disc exercises enable students to link the chapter content to The Business Disc experience.

Product Details

• Paperback: 550 pages
• Publisher: Prentice Hall; 4 edition (May 17, 2004)
• Language: English
• ISBN-10: 0131491784
• ISBN-13: 978-0131491786
• Product Dimensions: 10.7 x 8.3 x 1 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #559,734 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 14 people found the following review helpful:

5.0 out of 5 stars Starting a Business?, May 18, 2006

By 

Gandalf "a reader" (U.S.A) - See all my reviews

This review is from: Essentials of Entrepreneurship and Small Business Management (4th Edition) (Paperback)

If you are you need this book! This is a time tested book published by emminent textbook publisher Prentice Hall. It includes a dedicated web site, and numerous useful links to relevant small business sites. I found the complete chapter summaries with quizzes particularly helpful to my do it yourself learning methods; this 4th edition is packed with easy to use teaching and learning resources! I now own my own business and still find this book a great reference. Fully indexed at about 600 extra big pages, it covers just about everything. You may not need another business book!

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great Reading, February 1, 2010

By 

S. M. Paulson - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Essentials of Entrepreneurship and Small Business Management (5th Edition) (Paperback)

The manual is required for a subject I am taking. It has many great examples and real-life experiences. Great Read!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Good book, August 25, 2008

By 

Mom of 3 "Mom of 3" (Lenexa, KS United States) - See all my reviews

Amazon Verified Purchase

This review is from: Essentials of Entrepreneurship and Small Business Management (5th Edition) (Paperback)

I bought this book for my Intro to Entrepreneurship class and it is a very thorough resource for someone beginning to look into entrepreneurship.