FREE Two-Day Shipping for Students. Learn more |
| |||||||||||||||
 Sell Back Your Copy for $10.50
Whether you buy it used on Amazon for $17.89 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $10.50.
Used Price$17.89
Trade-in Price$10.50
Price after
Trade-in$7.39 |
Order your copy today!
"Professionals in manufacturing and in supply chain management have little time or motivation to grapple with legal texts. Yet, they need precise, complete, easy-to-read material that can educate them both quickly and well. Alexander Poltorak and Paul Lerner, in Essentials of Intellectual Property Licensing, understand their audience's needs, and produced a work that is actually fun to read. More to the point, it is easy to read, amazingly concise and clear for a legal text, and encourages the reader to step forth as a partner with legal counsel to tackle issues head-on."
—Alexis N. Sommers, Ph.D. Professor of Industrial En gineering at University of New Haven & President of the Connecticut Association of Purchasing Managers
Product Details
Would you like to update product info or give feedback on images?
|
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
4.0 out of 5 stars
Great Summary of Essentials,
By
This review is from: Essentials of Licensing Intellectual Property (Essentials (John Wiley)) (Paperback)
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
13 of 14 people found the following review helpful:
4.0 out of 5 stars
use to prepare for a new job in licensing,
By Joan "Fashion Licensing Manager" (NY, NY United States) - See all my reviews
This review is from: Essentials of Licensing Intellectual Property (Essentials (John Wiley)) (Paperback)
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
11 of 12 people found the following review helpful:
5.0 out of 5 stars
good read (considering the subject),
By
This review is from: Essentials of Licensing Intellectual Property (Essentials (John Wiley)) (Paperback)
This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
Share your thoughts with other customers: Create your own review
|
|
See all 17 books this book cites
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
