Customer Reviews

Essentials of Marketing

5 star:		(5)
4 star:		(2)
3 star:		(2)
2 star:		(2)
1 star:		(2)

 

 

It seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.

I am certain that any professor who recommends this book is a sadist of some sort. The book is a laborious read, more so than any other textbook I can remember. At times, I'm positive Lamb is merely dawdling and filling up pages to reach some sort of 30 page chapter quota.

The pro is that there are many things covered in the book, and very extensively. The con is that it is much too extensive, my classmates and I found ourselves skimming through things that were just not necessary. Things that can be explained in a small paragraph at most, take up one and half pages. The authors tend to go on, piling up with multiple facts and situations to the point that the reader no longer remembers what was the purpose of the chapter. And definitions and concepts explained can be easily rewritten to communicate better to students.

Another problem is the lack of a chapter summary. In a book this tedious and wordy, it would be extremely helpful to quickly review and refresh everything in the chapters. The authors should have taken their own advice and researched their market, asking what students want, and how to speak to them, because this book is filled with terms and explanations that need clarification.

This book basically covers it all from basic concepts to how to market a retail chain. It serves as a great into book to marketing and is pretty easy to read along with many graphics and charts. It's sectioned off well enough to grasp particular concepts without having to read the entire book also.

Great example, plus my teachers uses his real life experiences to make this even more amazing to read!

Highly recommend!

The content is fine. I had to get it for class. I decided to get the ebook since it is a lot cheaper. This is a mistake. This is the worst e-book I have bought.

The book doesnt go by page number, so when my prof asks us to turn to a certain page, it is nearly impossible to find.
The images are small. You can only enlarge the images.

It is worth the extra money to buy the book instead of the ebook. My 30 dollar management book came with the e-book for FREE and it is wonderful. It is categorized by chapter, section, has page numbers, print options, and so much more.

When I saw the price, I knew I would be keeping this book. But as I started to read it, and take my Marketing class, I know for a fact that not only will I be keeping it, but that I will be using it long after the class is finished.
They pack so much knowledge into this book and yet it is easy to read,and easy to look at (non cluttered). There are so many learning points and corresponding internet resources, you can't help but to become an expert.
Well worth the money I paid :)

It's an ok text but I often find myself referring to outside sources for better explanations of the topics, as well as examples.

This product served its purpose. I needed this book for my Marketing class and I am doing good now because of it. It is in the condition that was discribed. I give it a thumbs up.

thanks so much for supplying a quality product. text books are so expensive and many times are only used for reference it is such a shame that college students are forced to pay such high prices for something they hardly use.

Not wild about this book. Thoughts don't seem to follow a linear fashion. There seems to be a lot of looping around and unnecessary fillers. I found myself drifting off and losing sight of the concept. I think the subject is interesting but I wish my instructor had chosen a better book.