Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing) [Paperback]

William D. Perreault (Author), E. Jerome McCarthy (Author)

Product Details

• Paperback: 10 pages
• Publisher: Irwin Professional Pub; 8th edition (July 2000)
• Language: English
• ISBN-10: 0072894822
• ISBN-13: 978-0072894820
• Product Dimensions: 10.6 x 8.2 x 1.1 inches
• Shipping Weight: 2.9 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,977,968 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Very illustrative and good examples!!, March 22, 2004

By 

camden0022 "Amazon Jungle King" (CARY, NC USA) - See all my reviews

This review is from: Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03) (Paperback)

I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.

5.0 out of 5 stars Awesome, August 7, 2011

By 

rebelgirl11 - See all my reviews

Amazon Verified Purchase

This review is from: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing) (Paperback)

I had to purchase this book for my MKT 301 class, I was supposed to get the 12th edition, which was $160, but I did not want to pay that much. This one had all the same stuff, just a few minor differences (questions in the back of the chapter are arranged diffrently). I made an A in the class, so I am glad I spent only .01 + shipping and not $160.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Good book, Great price, best seller, May 1, 2009

By 

R. Mok (Los Angeles, CA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing) (Paperback)

the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars.

shipped fairly fast under standard shipping

the book itself is a good book also, it's very easy to read, and since this is the older edition it's just a bit outdated, but still have all the important and necessary concepts.