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4 Reviews
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Average Customer Review
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Very illustrative and good examples!!
I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.
Published on March 22, 2004 by camden0022
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0 of 1 people found the following review helpful:
1.0 out of 5 stars
Essentials of Marketing
I never recived this book. Also the seller didn't reply my email. i'm very unsatisfied.
Published on March 3, 2009 by sabikun
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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Very illustrative and good examples!!,
By camden0022 "Amazon Jungle King" (CARY, NC USA) - See all my reviews
This review is from: Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03) (Paperback)
I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.
5.0 out of 5 stars
Awesome,
Amazon Verified Purchase(What's this?)
This review is from: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing) (Paperback)
I had to purchase this book for my MKT 301 class, I was supposed to get the 12th edition, which was $160, but I did not want to pay that much. This one had all the same stuff, just a few minor differences (questions in the back of the chapter are arranged diffrently). I made an A in the class, so I am glad I spent only .01 + shipping and not $160.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Good book, Great price, best seller,
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Amazon Verified Purchase(What's this?)
This review is from: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing) (Paperback)
the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars.
shipped fairly fast under standard shipping the book itself is a good book also, it's very easy to read, and since this is the older edition it's just a bit outdated, but still have all the important and necessary concepts.
0 of 1 people found the following review helpful:
1.0 out of 5 stars
Essentials of Marketing,
I never recived this book. Also the seller didn't reply my email. i'm very unsatisfied.
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Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing) by William D. Perreault (Paperback - July 2000)
Used & New from: $0.17
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