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5.0 out of 5 stars Essentials of Marketing Research
I needed this text for one of my final marketing classes. It arrived very promptly and in mint condition. The text is very well put together and is a must for any marketing major.
Published 12 days ago by cbj

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1 of 1 people found the following review helpful:
2.0 out of 5 stars For school only
This book starts off good, then gets tech heavy and pointless. I got it for school and still couldn't finish it. The last chapter is the best, and maybe the only one worth reading.
Published on July 5, 2009 by K. Ferriman


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1 of 1 people found the following review helpful:
2.0 out of 5 stars For school only, July 5, 2009
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This review is from: Essentials of Marketing Research (Paperback)
This book starts off good, then gets tech heavy and pointless. I got it for school and still couldn't finish it. The last chapter is the best, and maybe the only one worth reading.
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5.0 out of 5 stars Essentials of Marketing Research, January 17, 2012
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This review is from: Essentials of Marketing Research (Paperback)
I needed this text for one of my final marketing classes. It arrived very promptly and in mint condition. The text is very well put together and is a must for any marketing major.
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3.0 out of 5 stars Used for consumer psychology class, September 13, 2011
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Niki Payne (California, USA) - See all my reviews
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This review is from: Essentials of Marketing Research (Paperback)
This book was a required text book for a class I took while earning a Consumer Psychology certificate degree from The Chicago School of Professional Psychology. It gives you some great examples for survey development when engaging in qualitative market research.
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0 of 1 people found the following review helpful:
3.0 out of 5 stars MKTG Book, September 17, 2011
This review is from: Essentials of Marketing Research (Paperback)
I have to say for the price i paid for this book I was a little disappointed in how much higlighting was in it and the condition of it. However, it came quick and serves its purpose. Probably won't use them again for textbooks :(
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1 of 5 people found the following review helpful:
3.0 out of 5 stars Great book, October 11, 2010
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This review is from: Essentials of Marketing Research (Paperback)
I bought this book for wife's MBA class. The book was in it's perfect condition. Hopefully serving my wife's Marketting class need.
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Essentials of Marketing Research
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