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5.0 out of 5 stars Textbook
Great resource, lots of real worl examples and problems to examine. One of the best text books I have used in my MBA program.
Published 14 months ago by e

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1 of 1 people found the following review helpful
1.0 out of 5 stars Terribly Edited
This textbook is very overpriced for the content it provides. A new copy with the Qualtrics (limited) access is well over $200.00, and the book is riddled with typos and incorrect definitions. Case Studies also contain different numbers (sales figures etc) in the book and online materials provided with the instructor's purchase.

Basically, not well edited,...
Published 15 months ago by Kelsey Armstrong


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1 of 1 people found the following review helpful
1.0 out of 5 stars Terribly Edited, April 25, 2013
This review is from: Essentials of Marketing Research (with Qualtrics Printed Access Card) (Paperback)
This textbook is very overpriced for the content it provides. A new copy with the Qualtrics (limited) access is well over $200.00, and the book is riddled with typos and incorrect definitions. Case Studies also contain different numbers (sales figures etc) in the book and online materials provided with the instructor's purchase.

Basically, not well edited, yet very expensive.
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2.0 out of 5 stars They need a new editor., April 30, 2014
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The writing is so bad it interferes with learning. You have to reread sentences and paragraphs over and over again because the writing is so unclear. Your usual grammatical and spelling mistakes are present, but this book goes beyond that. I would hate to have been assigned an earlier edition to read. Many concepts they do well. Many concepts you are asking yourself why they are using the word they are defining in the definition. Structurally, they could have also made things easier to follow. I'm harsh because I had to buy this book for a class and I know the professor didn't look it over.
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1.0 out of 5 stars Full of typos, March 28, 2014
Counted 5 typos in the first 7 pages. Absolute train-wreck of a textbook. The authors should be embarrassed to put their names on this book.
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5.0 out of 5 stars Textbook, May 13, 2013
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This review is from: Essentials of Marketing Research (with Qualtrics Printed Access Card) (Paperback)
Great resource, lots of real worl examples and problems to examine. One of the best text books I have used in my MBA program.
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Essentials of Marketing Research (with Qualtrics Printed Access Card)
Essentials of Marketing Research (with Qualtrics Printed Access Card) by William G. Zikmund (Paperback - February 3, 2012)
Used & New from: $91.82
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