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Editorial Reviews
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.
"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner."
– Robert Goldscheider, Chairman, The International Licensing Network
"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, ‘inside baseball,’ and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche."
–Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP
The Wiley Essentials Series–because the business world is always changing...and so should you.
From the Back Cover
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.
"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner."
– Robert Goldscheider, Chairman, The International Licensing Network
"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, ‘inside baseball,’ and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche."
–Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP
The Wiley Essentials Series–because the business world is always changing...and so should you.
See all Editorial Reviews
Product Details
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Trademarks have been used for centuries-probably as long as there has been more than one person carrying out a particular trade, or selling merchandise of a particular type, at the same market, or in the same town. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
connection with all goods, domestic representative, deposit account number, conveying party, foreign registration, trade libel, willful false statements, multiple applicants, commercial impression, typed format, trade dress infringement, counterfeit merchandise, examining attorney, trademark cases, trademark application, famous mark, designated box, trademark infringement, trademark search, bona fide intention, licensed merchandise, foreign application, same trademark, trademark law, registered mark Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lanham Act, United States, Principal Register, Supreme Court, Supplemental Register, Attorney Examiner, Customs Service, District Court, Second Circuit, First Amendment, Model State Trademark Bill, Ninth Circuit, Southern District of New York, Official Gazette, Anticybersquatting Consumer Protection Act, Code of Federal Regulations, European Union, Trademark Manual of Examining Procedure, Fifth Circuit New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
- Trademark Protection and Practice by Jerome Gilson in Back Matter
- The Complete Guide to Human Resources and the Law (Complete Guide to Human Resources & the Law) by Dana Shilling in Front Matter
- Financial Planning for the Older Client by Dana Shilling in Front Matter
- Trademark Manual of Examining Procedure (3rd Ed.) by US Patent and Trademark Office on page 65
- Civil Procedure by EZ Rules in Back Matter
See all 9 books this book cites
- Essentials of Cash Flow by H. A. Schaeffer Jr. in Front Matter
- Journal of Corporate Accounting and Finance: Special Issue, Enron by Edward J. Stone in Back Matter
- Essentials of Knowledge Management by Bryan Bergeron in Front Matter
- Essentials of Licensing Intellectual Property (Essentials (John Wiley)) by Alexander I. Poltorak in Front Matter
- Essentials of Supply Chain Management by Michael Hugos in Front Matter
See all 16 books citing this book
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What Do Customers Ultimately Buy After Viewing This Item?
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64% buy the item featured on this page: Essentials of Trademarks and Unfair Competition (Essentials Series) $29.95 |
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11% buy Patent, Copyright & Trademark: An Intellectual Property Desk Reference $26.39 |
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9% buy Patents, Copyrights & Trademarks For Dummies (For Dummies (Business & Personal Finance)) $16.49 |
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9% buy Intellectual Property: Examples And Explanations (Examples & Explanations) $38.65 |
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