Essentials of Visual Communication [Paperback]

Bo Bergström (Author)

Book Description

Publication Date: February 9, 2009

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.

This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.

Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Editorial Reviews

About the Author

Bo Bergstrom has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

Product Details

• Paperback: 240 pages
• Publisher: Laurence King Publishers (February 9, 2009)
• Language: English
• ISBN-10: 1856695778
• ISBN-13: 978-1856695770
• Product Dimensions: 10.9 x 8.5 x 0.9 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #250,280 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Well-structured, up-to-date and comprehensive, April 26, 2009

By 

reader and maker (USA) - See all my reviews

This review is from: Essentials of Visual Communication (Paperback)

"Aimed at students studying for a first degree," reads the first line of the publisher's description for this book. This is a disservice to the depth of the content - it is far more than a student text. While it would make good required reading for a course in visual communication/visual studies, I'd recommend it as supplementary reading for practicing graphic designers, photographers, videographers and people in advertising, brand-building, or strategy.

Many people in these professions have studied one or two subsets of visual communication. This book presents a well-written overview of how all these branches of visual communication work (and work together.) The book fills in holes.

It is beautifully produced with current examples, mostly from Europe (it is published by a British publisher and thus is slanted toward the European market.) Unlike many books on visual studies, it comes across as a well-written, carefully considered and structured text with appropriate and current illustrations rather than a collection of images with explanatory text shoehorned in to fit.

5.0 out of 5 stars Loved this!, January 9, 2011

By 

Stephanie A. Dennis (LAWRENCEVILLE, GA United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Essentials of Visual Communication (Paperback)

We used this book as a supplement to an Advertising class I had. It was very easy to read and also interesting.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Great quality, great book!, February 14, 2010

By 

L Cannis - See all my reviews

This review is from: Essentials of Visual Communication (Paperback)

This book really is an introduction to visual communication, with excellent quality, full of images and meaningful content.