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Essentials of Visual Communication Paperback – Bargain Price, February 9, 2009


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Paperback, Bargain Price, February 9, 2009
$35.53 $24.10

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Product Details

  • Paperback: 240 pages
  • Publisher: Laurence King Publishers (February 9, 2009)
  • Language: English
  • ISBN-10: 1856695778
  • ASIN: B008SMDLGC
  • Product Dimensions: 11 x 8.5 x 0.9 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,133,028 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bo Bergstrom has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.

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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By reader and maker on April 26, 2009
Format: Paperback
"Aimed at students studying for a first degree," reads the first line of the publisher's description for this book. This is a disservice to the depth of the content - it is far more than a student text. While it would make good required reading for a course in visual communication/visual studies, I'd recommend it as supplementary reading for practicing graphic designers, photographers, videographers and people in advertising, brand-building, or strategy.

Many people in these professions have studied one or two subsets of visual communication. This book presents a well-written overview of how all these branches of visual communication work (and work together.) The book fills in holes.

It is beautifully produced with current examples, mostly from Europe (it is published by a British publisher and thus is slanted toward the European market.) Unlike many books on visual studies, it comes across as a well-written, carefully considered and structured text with appropriate and current illustrations rather than a collection of images with explanatory text shoehorned in to fit.
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1 of 1 people found the following review helpful By Jeffery on June 22, 2014
Format: Paperback
I teach photography and communication at the college level. This book is a great source of information and can be assigned as a text. The dramatic photos and well written copy do a great job to convey and support the concepts. Enjoyable reading for anyone that needs to raise their game: Copywriters, photographers, advertising, art directors, story tellers, corporate communications, etc. Good quality printing.
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By CJSellars on October 2, 2012
Format: Paperback Verified Purchase
If I were a professor, this is not the textbook I'd have my students read. I might use material from the textbook, but the regrettable lack of authentic instruction would definitely dissuade me from using this as the primary text. That said, it has its uses, and if nothing else, is a great example of how textbooks ought to be designed. In fact, the design of the book stood out to me more than the actual content. It briefly touches on various mediums and types of design, without ever getting to the meat of any of them, and doesn't offer any instruction at all. At best, it is a well-designed glimpse into the world of visual communication.
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By Stephanie A. Dennis on January 9, 2011
Format: Paperback Verified Purchase
We used this book as a supplement to an Advertising class I had. It was very easy to read and also interesting.
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